Made in India

From the last two decades auto industry is growing more competitive. Competition from the foreign automakers like Toyota and Honda is also high. In

With the recovery of economy, the world’s automobile industry has been growing steadily over the past few years. According to Bloomberg, the US automobile sales climbed from its depth 10.4 million in 2009 to over 15.6 million in 2013. Furthermore, industry analysts predict that the sales will

With the launch of Nano, the dynamics of India’s auto industry are likely to undergo major changes as wide spectrum of auto manufacturers ranging from two-wheelers to cars will come under intense pressure to minimize prices as much as possible. Success of Nano is expected to make every automobile company change the way it works and looks at the volume market. The creation of an ultra low cost segment has already created a shudder in the automobile industry. Many automobile companies have announced their entry into this segment while others have hinted price cuts to sustain demand. Industry experts believe that introduction of Nano will lead to a sharp drop in prices of used car and in turn will stretch the budget of a new car buyer looking for exchanging old car. This aspect will affect sales of all small cars like Wagon R, Zen Estillo, Santro, Indica, Hyundai ‘i10’ and Spark.

The documentary Made in China is one that does an excellent job of showing the real life of many Chinese citizens, and through the use of excellent logos and pathos elements helps the viewer understand the importance of factories and production in general in 3rd world countries. The documentary overall does a great job reminding us what a 3rd world country is like to live in, as for it can be easy to forget, and this helps give more reason to the whole documentary, and a sense of urgency engaging the audience further. The director uses many different devices to keep the audience engaged and attached to the film keeping the audience informed and even entertained at times. Directed by Philip Moore, the documentary was filmed in 2014 and the current

Ratan Tata’s vision is to provide an affordable, safe means of transportation to the masses of India’s population who now can only afford to ride on scooters. Tata saw far too many families all riding together on a little scooter. The goal then would be to strip down a car to the very bare essentials in order to reduce the costs, but all the while keeping it safe. Could this be done? Would it be possible to create such a car and still remain profitable for Tata Motors? Most Indians would never dream of owning an automobile on annual incomes of $3,000.

The automobile industry has exceedingly grown in today’s world. From the world’s fastest, luxurious car to the economic and fairly cheap ones, the market is very demanding. The industry in this analysis is Tata Nano. Tata Motors was established in the year 1945 by Ratan Tata and has developed as one of the most prevalent automobile industry in India. Tata Motors, established in a country where most of the population can only afford purchasing motorbikes. But, recent studies showed that 65% of Indian families are now able to afford cars and also applies to the increasing purchasing power of people across developing countries. The Tata Nano was launched in 2008, as a vision of Ratan Tata to facilitate those families who drove on a scooter to have a more comfortable drive at an affordable price of just $2500. Tata Nano is also known as the world cheapest car and signifies great technology and a small

Among the contributing factors to this trend is the fact that cars are being produced in large numbers and in many varieties. Due to a large supply of cheap vehicles, more and more people can now afford to purchase cars (Researcher, 2009, p. 384).

India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.

From the last two decades auto industry is growing more competitive. Competition from the foreign automakers like Toyota and Honda is also high. In

The demand of cars has been increasing in China and India as well as Latin American region

Opportunities: The external environment plays directly to Tata Motors advantage. In India the average household earned roughly 4,000 U.S. dollars, and only 38 out of every 1,000 people owned a car. With the poor economic state of India, Tata Motors was able to produce and sell the Nano car for 2,500, giving India an affordable alternative to motorcycles and scooters. Being able to produce a low-priced car is huge for Tata Motors considering the majority of India and China’s adult population do not own a car. Producing the lowest priced car on the market is putting Tata Motors in a position to corner the market in India and China. Also a huge opportunity for Tata Motors is that there are

Due to a strong domestic demand for cars in China, car manufacturers are expected to sell 13 million cars this year. China is expected to overtake United States as the world’s No.1 car market next year. As the car export market is still being affected by the global economic downturn, China carmakers have been focusing on the Mainland China market which is more attractive. The expected growth is more than 50% and this trend will continue next year as per some forecast.

Consumers are not the only ones shaping the automotive industry, by 2020 global sales in emerging markets are expected to increase from 50% to 60%. While increased sales are a good thing, the current supply and production locations may not be able to meet these sales projections. Another threat to manufacturers is the unfortunate fact that certain styles of cars tend to sell more than others in emerging markets, potentially creating an unbalanced and unstable manufacturing line for them in the future should they pursue that

The two wheeler sales performance in Indian market has shown below which justify our decision to introduce electric scooter in the Indian market:

The car populace in India has expanded from a simple 0.3 million in 1951 to more than 45 million in 2001. The enrolled bikes constitute about 70% of the vehicle populace in every one of the urban communities. More than 90 percent of the vehicles are situated in urban focuses.