Madison Childrens Hospital Essay

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

The facility provides medical care for children and adolescents with severe physical and intellectual impairment conditions. The TWSCCC provides 24-hour skilled nursing care, 24-hour Respiratory Therapy services, Physical, Occupational, and Speech Therapy, Licensed On-site teachers, and a large variety of specialty care services (Truman W. Smith). The facility offers a viable and solicitous option for parents who are unable to take of their chronically ill children in their home, and for children who have been placed in state custody. The TWSCCC allows patients to receive the care they need and might otherwise not receive, in an adequately equipped facility via a staff of specialized care providers who advocate for the patients wants, rights, and well-being. The TWSCCC facility welcomes residents regardless of race, gender, religion, or economic status.

The aim of this essay is to consider approaches to promoting the self-management of a long-term condition. The focus will be linked to module content and based on a patient that I have provided nursing care for during my clinical practice. There will be a brief introduction of the patient and the context in which I was involved in their nursing care. The pathophysiology of the chosen LTC along with the related physical, psychological and social needs of the patient will be considered. There will be a discussion of principles of self-management that will link to national LTC policies. This will also include initiatives and analysis of the evidence of the underlying principles for an approach to providing self-management support, for the

According to The Center for Managing Chronic Disease at the University of Michigan (2011) website, chronic disease can be defined as any medical condition in which the treatment expectation is one of control, rather than cure. The website further states that up to 70% (1.7 million) of deaths in the United States can be attributed to chronic disease. This statistic is not limited to the United States. The World Health Organization (2014) website states chronic disease accounts for 60% of all deaths worldwide, and half of those deaths occurred in people under the age of 70. The diagnosis of a chronic disease impacts a person in

St. Jude Children's Research Hospital is driving the way the world comprehends, treats and annihilations adolescence tumor and other life-undermining illnesses. St. Jude has the world's best survival rates for probably the most forceful youth malignancies, and medicines designed at St. Jude have helped push the general adolescence tumor survival rate from 20 percent to 80 percent since we opened over 50 years prior. St. Jude is attempting to drive the general survival rate for youth disease to 90 percent in the following decade. St. Jude openly shares the achievements we make, and each youngster spared at St. Jude means specialists and researchers worldwide can utilize that information to spare thousands more youngsters. Families never get a bill from St. Jude for treatment, travel, lodging or nourishment – on the grounds that the only thing the families need to do is to stress over is helping

Middlefield Hospital is a 450 bed tertiary care facility in a major urban area in the Northeast. The hospital is an integrated health system that provides the fill array of inpatient and outpatient services. The Hospital has a reputation for quality care in the area.

• Health status: From common colds to serious illness, a child’s health status will impact upon their development in some way. Frequent colds or other mild illness, for

The expression ‘complex care’ denotes the impact multifarious diagnoses and their subsequent implications have on an individual, and therefore the varying facets of care management required. This may be due to physical, developmental, behavioural or emotional conditions requiring various long-term interventions to ensure survival and positive quality of life (McPherson et al. 1998). A more recent paediatric specific definition, taking into consideration the advances in healthcare leading to both increased survival rates and progress in medical technology, suggests that children with complex care needs may rely on long term assisted

Self-management has become a concept adopted by the Department of Health (DH) to enable people with chronic health conditions to become the controlling entity over their illness therefore promoting independence and psychological well being. Initiatives that recommend this practice are National Service Framework for chronic disease management and self-care (DH 2002) and National Service Framework for Long-Term Conditions (DH 2005). Part of the framework plan is to implement a strategy to enable people to self-administer their own medication. This includes self-medicating in the community and in acute hospitals.

Managing and improving health outcomes for such people are enhanced through a HHS MCC Strategic Framework. One of the primary goals of the framework is to provide better information towards healthcare and persons who deliver quality care to persons suffering from multiple chronic conditions (U.S. Department of Health & Human Services, 2010). As provided in the U.S. Department of Health & Human Services (2010), the primary objectives for directing chronic condition management in the U.S. are as follows: to foster healthcare and public health system changes in order to improve the health conditions of individuals with MCC; provide for better tools and information to the public health, the healthcare, and also to the social services personnel to ensure effective delivery care for said individuals; to maximize the use of proven self-care management and other services by these individuals; and to facilitate research to resolve knowledge gaps as regards interventions and

The authors indicate that the intention of all these new systems/strategies is to increase the available programs for sustaining self-management. Another purpose is the establishment and employment of a series of interferences that make use of new media to amplify evidence-based strategies of patient intervention and assessment that previously have occurred within the medical setting rather than the everyday environments in ways that are complimentary to the age, lifestyle and cultural setting of a patient. The basis for the new interference is that

The change from pediatric to adult care is not merely a function of increasing age; rather it ushers in a new era for the former pediatric patient of increasing autonomy and control over their health without the assistance of parents. To ease the change, transitional care is recommended to provide the support needed through the use of provider, parent and patient education. Successful transitional care results in decreased hospitalizations, complications, and increased health outcomes, quality of life and access to care (Campbell, Beer, Wilkins, Sherlock, Merrett, & Griffiths, 2010).

Chronic diseases are costing the United States and the individual person billions of dollars every year. Most of the chronic diseases are preventable. Living with one of these diseases is not only costing money, but it could cost the life of the individual when there are not changes being made. There are several different approaches to changing the ongoing issues with chronic diseases, but two of the most influential ones are through personal changes and government involvement.

In the United States today, our healthcare system focuses largely on serving acute illnesses and managing acute needs. However, many times patient’s chronic illnesses go unnoticed. Acute illnesses are usually short lived and the goal for treatment is to fix what is causing the equilibrium in the patient’s body so they can return to a normal life. However, while the United States health care system focuses primarily on providing treatment for acute illnesses, chronic diseases account for 59 percent of deaths and 46 percent of diseases worldwide (Coleman et. al, 2009).

The Chronic Disease Self-Management Program (CDSMP) is a community based self-management program created to help individuals gain their own confidence and skills to help manage their chronic illnesses. This self-management program is to collect data from the Chronic Disease Self-Management Program in English speaking countries, and determine the program’s effects on health behaviors, physical and psychological health status, and health care utilization at 4 to 6 months and 9 to 12 months after baseline. Small to moderate improvements in psychological health and selected health behaviors that remain after 12 months suggest that Chronic Disease Self- Management Program delivered in small English-speaking groups produces