Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern
Throughout this assignment I will be carrying out an in-depth case study of Stylist magazine. This will encompass a detailed analysis of the key aspects of the fashion publication; covering its history, target audience and ownership to ABC figures and competitors.
Looking at where the company is in the market place, the cinema exhibition business segment has reached maturity (Reading International, 2013). Reading International will be looking towards improving their current cinemas to achieve more growth as well as developing niche-type of cinemas in selected markets and also procuring additional properties that contain existing cinemas. The objective behind these strategies is to attract more customers. Currently, Reading International targets several key groups of consumers by running various promotions across each country; school children are targeted with the ‘Early Bird’ promotion, students are targeted with ‘Terrific Tuesday’, working professionals with ‘Friday Flicks’, couples with ‘Steer & Beer’ restaurant ‘combo’ deals, families with ‘Spit the Dummy’, elderly with senior discounts, and general movie enthusiasts can sign up for the ‘Reel Club’. It appears that these consumers have been segmented on the basis of demographic grouping. What Reading International needs to be aware of however, is that there is a whole new generation of consumers that will have an effect upon how Reding International’s customers should be grouped over the next couple of years. This generation is known as the Net-Generation (N-Gen), and should
Although cinema is now a priority, some feel as if cinema is no longer the cinema when it was first established. Movies no longer have that special feeling like viewers once had. Today, films are not only shared within a theater, if one pleases they could always have the same experience elsewhere. Moreover, with technology expanding, it takes away the importance cinema once had. “The
This essay explores the popularity of Australian film, both locally and internationally and asks the question: Is there a crisis in the Australian Film Industry? This essay will go through the current issues the Australian Film Industry and will demonstrate examples of those problems.
The BBFC has commissioned me to undertake research as part of a project to ascertain to what degree films can be regarded as powerful within contemporary society. In this assignment, I will comprehensively explain the relationship between audiences and films with well explained examples. I refer to the different sectors relating to the topic that include the following:
Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.
Right of the bat, the 1950s saw magazine and publishing companies facing an exponential growth in popularity. Due in part to the public’s fear of both the “Cold War” and the “Korean War”, family oriented magazines like The Saturday Evening Post and Look continued to post articles highlighting current events, fictional stories, family life and illustration. As they grew to the top of the consumer market, women became the primary demographic for these magazines. The most prolific magazines in the women's market where Ladies Home Journal, Woman’s Day, Woman’s Home Companion, Good Housekeeping, Redbook, McCall’s and Cosmopolitan. (www.illustrationhistory.org)
There are a lot of excellent significant landmarks that can be commemorated by a coin by the colonial Williamsburg foundation; but here are the four structures that are worthy of being commemorated: The Bruton Parish Church, the Capitol, the Governor's Palace, and the Magazine. Commemorate means to honor a certain place or a person. All these structures are important, but the most significant structure to commemorate is clearly the Magazine. According to my research, the Magazine is the best choice because it succeeds all of the goals it has to meet, it has a lot of historical significance, it is relevant to citizens today, and it has a connection to the mission statement “The future may learn from the past.”. The paragraphs below will explain
The magazine Ladies Repository: A Monthly Periodical Devoted to Literature, Arts, and Religion is a magazine that was published in 1800 and was targeted towards young women. The magazine was a way to help teach and encourage women of the time on how to properly fit in and behave according to the rules that society had placed on them. It taught them how to be considered an ideal, cultured woman with high morals and spiritual standards. Although many readers today would argue that the teachings and ideas taught by this magazine are extremely outdated and outrageously sexist, one must realize that this was society’s standard for women during the 1800’s.
The medium of Film is undeniably one of the most powerful tools used in media today, the moving image has an ability to evoke certain emotions within the viewer, and as an audience we are completely powerless against its capacity to entice and engage us. I find this fascinating, and like many others I find myself addicted to cinema. I own a cinema card which allows me to regularly watch films with a monthly subscription; this is one of my most cherished hobbies. This then enables me to analyse and examine the techniques used behind the camera, and how they affect audiences at home. I enjoy writing film reviews and feel that I am able to creatively convey my ideas on the page, this skill is strengthened by my interest in reading. By looking at others work you are able to critically analyse your own; a skill which I feel improves your ability to translate thoughts into the written word.
The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific
I open up the “hottest” teen magazines on the market; Allure, Cosmopolitan, Seventeen, and Teen Vogue are a few at the top. As I flip through the magazine this holiday season I see pages of clothes that only the rich can afford, pictures of half-naked people draped over each other, articles about horoscopes and editorials talking about which teen star is the sexiest. Fashion, makeup, men, sex, celebrities, and exercising are the most popular topics I see as I peruse these magazines. These popular magazines take no time to tell me how beautiful I am, but only tell me the hundreds of things I need to do to improve. They tell me that I need more new, expensive makeup to look like a movie star. These magazines teach me how to seduce a man, but
Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of