Maggi Brand in India

It is a vibrant and the most intense competition. Instant noodles market are dozens of large and small businesses are involved in a billion dollar battlefield. However, the majority of the market share belongs to three leading enterprises, which are Acecook, Masan Consumer and Asia Foods. During the 5 years from 2010 to 2014, the total market share of the three firms did not change so much, stable around 72% of total market. In 2014, Masan is the 1st ranking, it takes 24.6% market

The respondents more than 50% of them treats maggi noodles as a ready to eat product

Because Nestlé got the first-mover advantage, they successfully managed to retain their leadership in the instant noodles category very early in the market. Over the years, NIL extended the Maggi brand to a wide variety of other culinary products like sauces, soups and ketchups, and cooking aids among others. However, this line extension was not as successful as the instant noodles. NIL also started offering a range of new 'healthy' products under the Maggi brand, in an attempt to attract the health-conscious consumers.

In case of pasta product development, Nestlé took benefit of acquiring Lambert’s Pasta and Cheese which has the required experience for manufacturing and marketing in this category. NRFC did not perform a test market, but due to Lambert’s Pasta and Cheese experience, the risk of product failure was very limited. However for pizza and topping development, NRFC has faced technical problems that forced the company to drop the preassembling pizza concept even with 52% positive purchase intent. Because of the competition with Kraft, NRFC has skipped test market and consider pizza as natural extension to its existing product line. However, pizza product will take benefit from efficient existing supply chain management. Therefore pizza, will expend less to establish the distribution channel. Due to pasta product similarities, NRFC believes that marketing inputs from previous product are enough, hence marketing researches and tests where slightly different. No

Nevertheless, Ice-Fili has three main weaknesses. First, their marketing is poor and competitors are taking this opportunity to use their strong marketing experience. Second, 80% of Ice-Fili’s distribution is through kiosks and mini-markets. The issue is that the market is saturated with street kiosks and mini-markets carry limited range of food products. Third, customers have twice the likelihood of finding a Nestlé product rather than an Ice-Fili one which illustrates their low product availability. Focusing on their core competency is the solution to gain market share.

Indian foods that are found in the freezer sections are not just main meals such as Butter Chicken, they are also popular Indian snack such as samosas. These frozen foods can all be quickly heated and cooked in the microwave or oven for a quick Indian meal, without the trouble of preparation. Along with India influencing food found in grocery stores freezer sections, India has also influenced to number of products sold in grocery. These products often have aisles dedicated to the cuisine, often stocked with sauce bases, such as butter chicken and tikka masala, which can easily be added to meat and served within 20 minutes. These aisles also include naan bread, roti, poppadom and rice. Indian’s have also influence Australian to consume more rice they we would have done decades

Second alternative is to not launch, because the risk is very big and we are not sure about the parent brand penetration rate. If product launch failed because product is badly perceived, Neslté will run the risk of damaging its established pasta brand. If the market is viable, Kraft that has started marketing tests before Nestlé should enter the market with pizza product and not a pasta product. If NRFC choose this option, it will lose an opportunity of $16.2 billion market.

Anglo-Swiss Condensed Milk Company in Bishop Street, Penang was the first Nestlé office. With the continuously growth and expansion, in 1939, the company built up in Kuala Lumpur as the headquarters in order to centralise nation-wide operation. Through Food Specialities (Malaya) Ltd, Nestle opened its first factory in Petaling Jaya in 1962. This factory mainly manufactures Milo powder, the famous chocolate-based beverage, culinary sauces, chilled dairy and milk powder. With the tremendously merging and cooperation within the Nestlé group and other companies such as Cold Storage Malaysia Berhad, Nutritional Products Sdn Bhd and Food Specialist Sdn Bhd. Today, there are many Nestlé products and sells over 300 Halal products in Malaysia. Brand name such as MILO®, NESCAFÉ®, MAGGI®, NESPRAY® and KIT KAT® also become famous and trusted food brand in this generation. It is proud to mention that Nestlé Malaysia is one of the strongest companies listed on the Bursa Malaysia. The honour of the company is mainly result from the operating principle, including provide quality, reliability and convenience product to the consumer, use of good quality local raw materials and at the same time protect the environment, ensure products produced are certified HALAL by authorised Islamic certification bodies and

Nestlé is the oldest and largest of multinational food manufacturer that focuses on nutrition, health, and wellness (MBA Knowledge base, n.d.). The company was founded in Switzerland in 1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food” for babies who were unable to breastfeed (MBA Knowledge base, n.d.). The company was establishing its first foreign offices in London in 1868 (MBA Knowledge base, n.d.). The company merged with the Anglo Swiss Condensed Milk, thereby expand their product line to include both condensed milk and infant formulas in 1905(MBA Knowledge base, n.d.). Nestlé began in Malaysia in 1912 as Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary

Nestlé is an international prominent food and beverages company with more than 2000 brands headquartered in Vevey, Switzerland. The intent of Nestlé is to be the world's recognized first rated Nourishment, Health and Wellness Company, and exemplar industry for monetary management, trusted by every stakeholder. It is committed to afford not only healthier but also tastier foodstuffs for all age demographics at anytime, anywhere to boost people’s life; Nestlé’s top priority is to ensure the first rated quality and safety for consumers followed by their slogan, “Good food, Good Life”. To look back on the origins of Nestlé, it all started in 1866, when two different business enterprises were established, that subsequently joined together to form

Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.

Nestlé's association with India goes back to 1912, when it started exchanging as The NESTLÉ Anglo-Swiss Condensed Milk Company (Export) Limited, importing and offering completed items in the Indian market.

In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts, by the end of the war, Nestlé's production more than doubled.

In India, fast food culture emerged in the decades after independence, starting from the 1950’s. Eating at home used to be a significant aspect of Indian culture, so the change was gradual. Over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, fast food culture gained prominence. Women were shifting from their conventional roles of managing the household and taking care of the children. With growth in

Nestlé design is to offer sheltered, wonderful, helpful and nutritious nourishments to enhance wellbeing and prosperity of buyers of any age everywhere throughout the world. To address the issues and cravings of today's and tomorrow's customers, Nestlé is unequivocally dedicated to Research and Development (R&D) to enhance items and grow new sustenance’s with particular medical advantages.