Maggi Noodles Questionaire

The respondents more than 50% of them treats maggi noodles as a ready to eat product

This case discusses the various phases in the life cycle of Maggi noodles in India. It talks about the various strategies employed by NIL to keep the Maggi brand fresh in the minds of Indian consumers and how Maggi can bounce back and take back its

The Marco’s Pizza corporation plan to achieve market leadership through more promotions. It can also use offers and discount to attract more customers and retain the existing ones. Online market and internet transactions where order and delivery is online can also increase the reach of more customers and the target market for its products. The promotions and discounts can be communicated to the target markets through posters and banners. Opening some more stores in other places will improve the market reach, which will increase sales.

Looking at Rigazzi, must move quickly. TruEarth have done it with pasta, have great potential and can do with pizza. Surveys shows that people like to eat pizza if it is health, and whole grain will fly, so must be launched and time is of the essence. TruEarth has already found a favorable response based on consumer response and planned marketing strategy.

Exhibit 15 displays potential change in pizza buying habits after introduction of Contadina Pizza into the market. This data reveals that future pizza kit sales would come from customers who prefer takeout, frozen and fresh pizza from supermarket. Howerver, the largest segment of customer is those that prefer takeout. This segment accounts for 61% of respondents that would try Contadina Pizza on future pizza eating ocassions. The next segment of customers who would purchase Contadina Pizza in the future are those that prefer frozen pizza from a super market. This segment accounts for 25% of respondents that would purchase Contadina Pizza.

* Supply chain represents approximately 55-58 calendar DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops)

It represented the drift of India towards exciting and at the same time accessible taste of modernity. Taste of Maggi was of the form that was both new and familiar and one of the most important factor in its success was it made possible for everyone to cook up something delicious quickly. It was widely accepted as an alternative snack for college students bored from the regular mess food or single working professionals living in the busiest cities of India. It gave mothers a tool to quench hunger of children and also acted as a reward for children after doing something good. Mothers always knew that it wasn’t the healthiest food around but they tend to rationalise the argument by adding their own special ingredients like vegetables which were frowned upon by children but were easily consumed as part of Maggi. There were many recipes apart from the general two minute one to match the snack to diverse tastes of India. The dishes ranged from Maggi sandwiches to Maggi cutlets. The company also launched many variants in its product line like Maggi soup and a healthy substitute, Atta

The Premium Pasta Maker is made from stainless steel and has a molded ABS plastic frame. This ABS plastic frame has a matte black finish. The mixture of the black frame along with the silver color of the stainless steel gives this pasta maker a classic and expensive look. It is affordably priced though and is very durable. Being made of stainless steel means that this pasta maker will take a lot of wear and tear without

The Maggi brand originates from Switzerland where in 1863 Julius Maggi created a recipe of flavours to bring added taste to meals. This marked the beginning of the Maggi brand and its convenient products. Known for his nutrition-oriented approach, the Swiss Government asked Julius Maggi to create a product that would be quick to prepare yet nutritious as more and more women were working outside the home. The results were a success — two instant pea soups and an instant bean soup.

NEW DELHI: Factory-fresh boxes of Maggi were propped up against the wall at the business centre of Oberoi Hotel in the Capital, as Suresh Narayanan, chairman and MD of Nestle India, said: "Lijiye, muh Maggi kijiye" (playing on the popular Indian saying "Lijiye, muh meetha kijiye").

Italian food is one of the most popular cuisines in the country. The reason behind the worldwide popularity is because it has developed through many centuries of changes in social and political settings (Fortina, p.398). The origin of Italian dishes date back as the 4th B.C.E, in the ancient Roman Empire, Etruscan and ancient Greek. There were significant changes especially after the agrarian revolution in Europe as new crops were grown. These crops included: potatoes, corn, pepper and tomatoes. These changes brought about new recipes for Italian food. Differences of taste and adversity in regions are some of the factors that made Italian food so popular in the United States. Pizza and Spaghetti are the most popular Italian dishes of all time and they both originated from Naples, a town in Italy.

Barilla was the largest pasta manufacturer in the world, making 35% of all pasta sold in Italy and 22% of all pasta sold in Europe. In addition, Barilla held a 29% share of the Italian bakery-products market. Competing in a crowded field of over 2,000 Italian pasta manufacturers and the Italian pasta market as a whole was relatively flat, growing less than 1% per year. Per capita pasta consumption in Italy averaged nearly 18 kilos per year and relatively consistent throughout the year. A few pasta types experienced some seasonality.

The purpose of Maggi 2-Minute Noodles is that it is a simple, quick, convenient meal. Boiling water is the only ingredient which needs to be added which makes it easy to make.

Born in Frauen feld, in Schweiz , Julius took charge of hammer mill from his father around 1869. throughout that time the hammer mill or edge business was in crisis therefore Julius determined to open up a replacement space for production purpose . He came bit with a medical practitioner Fridolin Schuler WHO had an inspiration that provides improvement to the organic process content of meals for the laboring or lower categories by producing prepackaged foods of polished pulses. along they started with development and once two years of experiment, the terribly 1st industrially made herb flour was place to land market throughout 1884. once the expected market break through was did not occur, Julius went back to the planning stage and created a replacement product MAGGI ready-to-use soups throughout 1886, then he launched MAGGI fixings later within the years. additional new product were followed between 1887 and 1889. Julius additionally opened subsidiaries in Paris, Berlin, Singen, Vienna, Bregenz ,London and a representative workplace within the USA. The MAGGI complete unfold round the globe.

As mentioned earlier, Maggi pioneered the instant food market; his main aim was to provide high quality meal to workers. Thus, Maggi noodles were the first meal in the market that was rich in protein. After Maggi noodles, ready-made soup was also introduced.