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Magna Media Group Analysis

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With 1983’s Wildstyle on the TV screen and legendary hip hop and soul vinyls on the walls, Magna Media Group’s downtown Columbus studio embodies hip hop. As SupaNatra lets us in, Trek Manifest, Tha Audio Unit, Darrio Lamont, Dominique Larue, and Nes Wordz fall in one by one. As everyone gets settled into interview mode, the group gets into a discussion about the questions they hate to answer; Nes says he hates being asked when he started rapping, and Dominique talks about a recent interview that repeatedly referenced the fact that she was the only woman a part of the group, as if she hasn’t been asked the question many times before. Knowing that there was no question to whether she could hold her own against the men of Magna Media, the guys weren’t having it. …show more content…

“Good music is good music.”

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Magna Media Group began as Chief Execs Entertainment, a label started in 2006 with SupaNatra, Snow, and a few artists/producers that have since moved on. ExecGang moved in mob fashion, taking a large entourage to every show and venue around the city. As the Chief Execs matured, the “gang” connotation felt unfitting and limiting for what they were trying to accomplish. The name also had the possibility of becoming problematic for Trek, who does drug and alcohol prevention programs at schools. So Sup transitioned the label into more of a partnership, where he would help “magnify” what they were already doing.

“As a creative your mind is everywhere,” Darrio says. “He organizes all of that talent into generating income.” “I can take whatever the fuck you have and I can magnify it. I can make it bigger. Every last person in this room, they already had their own individual, respectable careers before I was even thought of,” Sup

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