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Magnet Schools Case Study

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Public schools need to be competitive and imaginative when marketing their campuses so they are viewed by the community as safe and with stronger academic programs. It is imperative to improve the quality of teaching and learning in schools because people like to be part of a successful system. “The push to market traditional districts and regular schools “is stronger than it’s been before, said Rich Bagin, the executive director of the National School Public Relations Association in Rockville, Md. We have principals coming to us and saying we have a great school here, but everybody seems to be leaning toward what’s new” (Samuels, 2012). The new can redefined as public education and can be achieved through marketing by getting people to know you, like you, and trust you.
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“Magnet schools remain part of the public school system and operate under the same administration and school board” (Chen, 2015). Magnet schools have a specialized curricular focus such as science, technology, engineering, and math. It also focuses on the arts and educational or career paths. Magnet schools are schools of choice and students are enrolled based on their interest. Funding for magnet schools differ from public schools because they receive additional funding for their students covering supplies, teachers, and educational programs. Magnet schools give parents an option of sending their child to a school with a specialized focus. “The fact that magnet schools offer families a choice with regard to their child’s education is seen as a primary advantage as well. This increased competition, supporters argue, actually benefits children in all schools, magnet or otherwise, because public schools seek to improve their academic programs in order to keep students in their schools” (Chen,

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