Magnolia Ice Cream

1098 Words May 26th, 2013 5 Pages
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This is the Magnolia Ice Cream Plant.

It is the cornerstone of Magnolia’s legacy in making the finest ice cream in Philippine history…

A symbol of Magnolia’s commitment to provide families with products and services of superior quality and excellent taste…

A showcase of the best equipment and technology in ice cream production...

Home to highly-driven individuals dedicated to continue making Magnolia Ice Cream a world class name and an integral part of the Filipino’s rich heritage…

It is a testament to San Miguel Pure Foods Company’s core purpose of nourishing and nurturing families worldwide…

Magnolia Ice Cream… Only the Best will do.

MAGNOLIA ICE CREAM

Magnolia Dairy Ice Cream is a Philippine brand of ice cream sold
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The Magnolia Ice Cream parlor is located at the new mall.[11] The Magnolia Ice Cream plant is now located in Sta. Rosa, Laguna, which is in operation since 2010.

INTERNATIONAL OPERATIONS

In Thailand, Magnolia is manufactured by Singapore based Fraser & Neave, a company that in 1999 established its first presence in Thailand with 500 million baht investment to buy the United ice-cream brand from a Thai partner [13] "After the acquisition, it closed all ice-cream factories in Singapore and Malaysia and relocated the production to Thailand and F&N rebranded the United ice-cream into Magnolia."[13] Six years later F&N's Magnolia is profitable according to a company executive and among the top three brands in Thailand's six-billion-baht ice-cream market, after Wall's of Unilever Thai Trading and Nestle's Thai division. About 60 percent of the total output is slated for exports.[13] The company produced over 300 stock-keeping units in 2005, the smallest unit of measure when the ice-cream is issued from or returned to a warehouse, and had a research and development centre exclusively for the Magnolia ice-cream.[13] According to an executive, "We want to make Thailand stronger as a production

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