Essay on Mahindra & Mahindra

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MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Positioning the ConneCtor 2001 By Gary L. Lilien and Katrin Starke 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in the My Marketing Engineering directory, usually installed in My Documents during software installation. The data required for this case is located in the My Marketing Engineering directory (usually located within My Documents):…show more content…
According to the current plan it is about $50 a month fee for unlimited data transfers and a still to be set number of minutes of free phone use. Research Study Exhibits 1-2 summarize the results of a study on consumers' perceptions of Connector. The study participants were asked to judge a set of eight different handhelds (PDAs and PocketPCs). This competitive set consisted of a prototype of the Connector 10L and of the high-end models of the most popular devices of the PDA market. Exhibits 3A and 3B compare these eight handhelds in detail. The two basic types of handheld, electronic organizers and PocketPCs, are represented. Compaq Ipaq, HP Jornada, and Casio Cassiopeia are PocketPCs. As most PocketPCs, they run Microsoft's Windows for PocketPC and come with many applications, which resemble specked-down versions of the MS Office suite. Their advantages include greater synchronization capabilities between the PDA and the PC, more memory, a greater range of accessories to be added to the devices (e.g., digital cameras, web cams). However, they are generally bulkier, heavier, and more expensive. Moreover, the reliable PalmOS, which is the standard operating system for the rest in the set

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