Mahindra Reva vs. Tata Nano

2506 WordsApr 20, 201211 Pages
Mahindra REVA vs. TATA nano Mahindra REVA Reva cars have been designed to be nimble, simple electric cars for non-polluting urban travel. They have been designed for inner-city use, where performance and long-distance driving is not a major requirement. Reva electric cars are small city cars with seating for two adults and two children. Depending on model they are capable of top speeds of between 65km/h and 80km/h (40-50mph) and have a range of up to 75km (48 miles) with 'lead acid' batteries, and up to 120km (75 miles) with lithium batteries. The car is 'fuelled' by plugging the car directly into a standard domestic power socket. An 80% charge takes a little over two hours whilst a 100% charge takes around 8 hours to complete. Reva…show more content…
The Economics: Tata initially targeted the vehicle as "the least expensive production car in the world" —aiming for a starting price of 1lakh rupees or approximately US$2500. As of August 2008, material costs had risen from 13% to 23% over the car’s development and Tata faced the choice of: • Introducing the car with an artificially low price through government subsidies and tax-breaks • Forgoing profit on the car • Using vertical-integration to artificially boost profits on cars at the expense of their materials industries • Partially using inexpensive polymers or biodegradable plastics instead of a full metal-body • Raising the price of the car At its launch the Nano was available in various models: 1. The basic Tata Nano Std priced at $2500 i.e. 132024 Rupees has no extras. 2. The deluxe Tata Nano CX at $3400 i.e. 179553 Rupees has air conditioning. 3. The deluxe Tata Nano TX at $3500 i.e. 184834 Rupees has air conditioning, Yellow Colour Taxi Version. 4. The luxury Tata Nano LX at $4500 i.e. 237644 Rupees has air conditioning, power windows and central locking. 5. The Nano Europa, European version of TATA NANO has all of the above plus a larger body, bigger 3-cylinder engine, anti-lock braking system (ABS) and meets European crash standards and emission norms. Tata Motors has entered into agreements with 15 preferred banks/NBFCs for the Tata Nano booking loan product. The preferred financial institutions are: State Bank of India, Tata Motor

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