Mahindra Reva vs. Tata Nano

For the car savvy drivers, electric motors develop their highest torque from zero rpms—meaning fast (and silent) zero-to-60 acceleration times. This means they snap to life at the touch of the accelerator. It does 0–60 mph in 3.7 seconds, making electric cars the fastest cars in the world. Electric cars can be direct drive, so there’s no transmission or complex gearbox. Power is applied smoothly and quietly. Acceleration is effortless.

Also to gain knowledge about how TATA brought this new product i.e., “NANO” up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now).

Standard equipment includes power windows and door locks, a manual tilt and telescopic steering column, air conditioning, a lockable illuminated glove box, four cup holders, and six in-door bottle holders. Optional features include keyless entry, dual-zone climate control, power front seats, heated front seats, rear reading lamps, and a power moonroof.

The Tata Nano is a small car manufactured by Tata Motors made and sold in India.

Standard equipment includes keyless entry with push-button start, full power accessories, dual climate control, ambient and footwell lighting, heated front seats, and cruise control.

The competition in the automobile industry is increasing day by day, as a result to this the Indian market is flooding with new cars and many facelifts are being launched to meet the demands. Following suit, Chevrolet also launched its new facelift model - the new 2014 Cruze. The manufacturer has priced the Chevrolet Cruze at a highly competitive range, and the upgraded version of the same has been priced at Rs. 13.75lakhs (ex-showroom, Delhi).

As we know that, electric car is an automobile that using electrical energy propelled by one or more electric device such as battery. This kind of power will cause the problem of limiting of driving distance, and the car should charge for the battery again in order to drive for a longer distance. Many electric designs have limited range, due to the low energy density of batteries compared to the fuel vehicles. Electric cars mostly have less limited distance for one charge, but fossil fueled cars can travel for long travel. But they can need time to recharge. On the other hand, electric car can be charged at home at night, while fossil fueled cars cannot. In America, 71 percent of car drivers drive less than 40 miles a day, and just for a quick topping up. (UC Davis, 2011).Which means that the driving distance of electro car is less than fuel vehicle, and the distance of charging is not enough for a long

The electric motor is the device that provides motion in an electric car. It converts the energy it receives from the batteries into motion which is used to turn a transmission which then in turn rotates the wheels. It is able to spin up to 15000 RPM and has up to 100 kW of power. Since this motion is connected to the transmission, the transmission also spins the wheel up to this rate. Thus, electric cars would tend to move faster than gasoline powered cars.

• Tata Nano LX will introduced in the Malaysia and Srilanka Market during the following year The car has achieved its low price by minimizing costs on unnecessary “luxuries”, the basic Nano comes without front and rear fog lights, without a heater or air conditioning, withoutanti-lock brakes, only one single windscreen wiper, manually operated windows, manual steering with no air bags, tiny 12” wheels, plastic body parts joined with adhesive instead of more conventional metal and welding and a two cylinder 623 cc engine that provides a massive maximum speed of 65 mph (around 105 km/h).

In January 2008, Tata Motors unveiled its People 's Car, the Tata Nano. The Tata Nano has been subsequently launched, as planned, in India in March 2009, and subsequently in 2011 in Nepal and Sri Lanka. A development, which signifies a first for the global automobile industry, the Nano brings the joy of a car within the reach of thousands of families.

Tata motors is a leading automobile brand. It is most widely known for its commercial vehicles such as

Founded by Jamsetji Tata, Tata Motors Limited was established under the parent company Tata Group in 1945. Based out of Mumbai, India and part of USD 100 Billion Tata group, Tata Motors Limited products includes trucks, vans, buses sports car, construction equipments and military vehicles (Tata Motors, n.d.). With its manufacturing and assembly plants in different cities in India and in South Africa, Great Britain and Thailand, the company sells more than nine million vehicles globally, providing the company with $42 billion turnover (Tata Motors, n.d.). Ranked as India’s largest automotive industries, Tata Motors takes prestige in developing first fully indigenous cars, the Tata Indica and the world’s least expensive car, Nano (Tata

Tata Motors is India 's largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world 's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Cordoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors’ international footprint includes Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based

Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company 's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The company 's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.

There were only a few handful of cars in the Indian market in the 1980s. Most of these were outdated models like Hindustan Motors ' Ambassador (which is still produced and sold). The only car with the latest technology then was the Maruti 800. It became very popular because of the low price, high fuel efficiency and good reliability. Since then the market has grown with The Indian automotive industry has also greatly matured. The Tata Indica was indigenously developed by Tata Motors. Another Indian manufacturer Mahindra & Mahindra also came up with its own SUVs, the Scorpio and the Bolero. These cars have proved very popular here and are also exported to the European markets. An electric car is also manufactured by a local company, REVA. Tata Motors plans to produce the world 's first air powered in partnership with MDI of France.