Main Competitors And Market Structure

Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan.

commonly talked about is chevy, ford, and dodge as these cars were the big names back in the

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

Ford is the second-biggest U.S based automaker (after General Motors) and the fifth-biggest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) in view of 2015 vehicle production.

Ford’s market share is higher because they are the second largest automobile company in the U.S and fourth largest in the world. Moreover they are the fifth largest vehicle seller.

Chevy vs. Ford The Big Three refers to the triumvirate of significant American automakers, yet ordinarily, it has boiled down to only two: Chevy and Ford. From pickup trucks to family cars, to games, autos, these two car juggernauts always fight for the heart of the American driver. These are two brands that have adopted distinctive strategies to where they are now. Yet how do Ford and Chevy truly stack up?

The large pickup category only tells part of the story about customer demand for these types of vehicles. While Ford is relying exclusively on the F-150 for pickup truck sales, GM has two brands and four model lines to serve customers.

Ford Motor Company is a traditional American company that has started a revolution that introduced the Model T motor car, which

enable Ford to increase its share of the market in Europe and Asia. Also, this

The Automotive sector: Offers vehicles primarily under the Ford (www.ford.com) and Lincoln (www.lincoln.com) brand names. This sector markets cars, trucks, and parts through retail dealers in North America, and through distributors and dealers outside of North America. It also sells cars and trucks to dealers for sale to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. In addition, this sector provides retail

Global competition resulted in decreased market share for American automobile makers and jeopardized company profits as a lot of foreign brands approached the American market. The overall market share of General Motors fell from 28.2% in 2000 to 17.6% by 2014. (Investopedia, 2015). The remaining duo of the big three automobile makers lost

The automobile industry is one of the largest industries in the U.S. and faces major global competition with The European, Russian and Easter Asian Markets. The industry is also facing continuous organization and technological change but has taken action to increase its global presence. For example, by making alliances with other global leaders.

Ford Motor Company is considered a global automotive industry leader. Ford was able to reinvent themselves to be able to stay ahead of the economic downturns. Ford has continually improved their overall profit and recently started paying

The purchase intention graph above shows that most consumers in the US still want to purchase major brands such as Toyota, Honda, GM, and Ford consecutively on the last year. While the other existing automotive brands have purchase intention below average, it will be difficult for new entrants to fight competitors to capture the market.

The main purpose of this report is to introduce four market structures – perfect competition, monopoly, monopolistic competition and oligopoly, and their determinations of price and output. It also discussed the possibility for firms to generate profits in the short-run and/or in the long-run within these four market structures. It will be shown in the discussion that both monopolistic and oligopolistic firms are able to generate profits in both short-run and long-run, while firms in perfect competition and monopolistic competition could only make profits in the short-run but not in the long-run. In the last section of the report, it provided a case of a Chinese monopolist in the railway service industry and talked about its pricing strategy when studying the monopolistic inelastic demand curve.