Main Components Of The Health Belief Model

1246 WordsAug 23, 20155 Pages
THEORY Before implementing an intervention is important to assess your objectives to determine what theories of change models may be implemented in which to best achieve your overall goal. Our impact objective was to increase awareness in our target community. One theory that could help accomplish this goal is the Health Belief Model. One of the key components of the health belief model is perceived susceptibility. A key strategy for our advertising campaign may be to strengthen the belief that the target population is indeed susceptible thus encouraging involvement. Several of our stated impact objectives could benefit by applying elements of the Health Belief Model, Social Cognitive Theory and Protection Motivation Theory. When developing our brochures specific emphasis could be made on the benefits of program participation and the consequences of inaction. Another consideration would be to emphasize that the program objectives are achievable and will benefit the good of their family and community. These conceptual elements of these theories can be found in the Theory of Planned Behavior, Health Belief Model, Social Cognitive Theory and Social Network Theory. In regards to our outcome objective I believe the most important element is that of self-efficacy. Self-efficacy manifest itself in the confidence one has in their own ability to control over one 's own motivation, behavior, and social environment. This construct is a common theme in many behavioral
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