Main Disadvantage. Participants’ Opinions And Feelings

This paper primarily concerns qualitative research, but we were asked to compare both qualitative and quantitative methods. During comparison, there are many noted differences in both study designs, but not many similarities. Qualitative research uses a subjective approach with a large sample population. It collects non-statistical data, using an unstructured or semi-structured technique (Nieswiadomy & Bailey, 2018). Quantitative research uses an objective approach and large, random, sampling to ask opinions in a structured way. The findings of quantitative studies are conclusive and used to recommend a final course of action (Nieswiadomy & Bailey, 2018). While it is hard to see similarities between the two, both methods aim to find a solution to a problem or question, the researcher doing the study may affect the outcome and an analysis of the collected data must be done (Souza, 2017). What many don’t realize is the connection amongst the two. You can say, both types of research build upon one another, meaning quantitative studies can quantify results found in qualitative research (Souza, 2017).

The overall results are presented as a qualitative analysis and it allowed the researchers the opportunity to produce new inputs.

Error is inevitable. How many times have you made a dish from a recipe something has not been deviated. Maybe you were low on flour and had to substitute cornstarch or you did not have almond abstract and had to use lemon. The result may have looked like the picture but I’m sure the taste varied. In research we take limited samples of the population to make it paint a picture of the whole. A site could recruit 100 heart patients and use the information gathered to try to aid the population of 500,000 heart patients worldwide. Is the information true information of the whole or just a

* With a small sample the results may not be representative of the whole population.

It is my opinion that a combination of both quantitative and qualitative methodologies would work best in a Fortune 500 company. Both quantitative and qualitative methodologies have advantages. Results from a quantitative methodology are more easily reproducible and make it possible to compare and contrast a present assessment with a past assessment. Because the data is not subjective, results are more consistent (Norchiston, 2011). Qualitative assessments seem to be

Quantitative research has numerous strengths and weaknesses as well. The most popular and main form of quantitative research is the use of surveys, which are cheaper and less costly than other forms of data collection. Another beneficial quality of the quantitative approach is the lack of contact between the researcher and the participants, which allows researchers to collect data that could be more biasedly based if used with the qualitative approach. However, quantitative research has its downfalls. Because the sample sizes are so large it lengthens the time of the data collection process and interviewing the participants again is usually not possible, which could alter the consistency of the results (Cooper & Schindler, 2008).

Managers know which goals they wish to achieve, but their selection may not be high-quality and for the sake of the company’s future.

Researchers must make a clear distinction between the results that emerge directly from the questions asked, and any commentary/interpretation based on the results.

Small samples will tend to be unrepresentative. The general idea is that small samples are less likely to contain numbers proportional to the whole population.

While researching the steps in the management-research question hierarchy, it is noticed that there are a variety of steps that need to be addressed. The management dilemma needs to be discussed, for this is the key hypothesis in the research process and it is important to define the management dilemma clearly. According to Cooper & Schindler (2014), “the research process begins at the most general level with management dilemma.” Usually this is a “symptom of an actual problem” (p. 77). In addition, the management-research question hierarchy that was presented by Cooper and Schindler helped to translate and break down a “basic management dilemma into specific measurement questions. The “hierarchy levels of management dilemma” are management questions, investigative questions, research questions and measurement

I learned about the four Contemporary Approaches in Unit 2. The first approach is Sociotechnical Theory. The Sociotechnical Theory is a way to rearrange or assign tasks to improve production of new technology while keeping employees’ interpersonal relations and other human functions available. The next approach is Quantitative Management; it is the way to expand the applications of quantitative analysis to make decisions using mathematics on the job. “Quantitative Management helps a manager make a decision by developing formal mathematical models of the problem” as stated according to Bateman and Snell (2013). Organizational Behavior is the next approach. This studies the activities of management by engaging employees’ effectiveness through

A second disadvantage of using interpretivist methods of research is that the results are not representative. Using interpretivist research methods

Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising.

However, when deciding to obtain additional information to facilitate managerial decision making, as always, costs and benefits of their use must firstly be taken into account. The needs of

Different type of message should be conveyed by using different strategies. There are three main categories for communication method depending on its content (Communication Strategies, 2017).