Maintaining An Internet Presence Is An Essential Component Of Your Business Operations

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Introduction Maintaining an internet presence is an essential component of your business operations. Regardless of what type of industry your business falls in, you need a website so online visitors have a way of learning more about your company and discovering the benefit that you can provide for them. Despite the immense benefit that a website provides a company, many small businesses continue to operate without a website. 1&1 Internet states that approximately 40 percent of small-to-medium businesses fail to have an online presence. You may think that being active on social media makes up for not having an actual company website. While social media activity is a way to interact with your target market audience, it does not take the place of what a business website can do for you. A business website does more than just provide a virtual presence for your company. It gives you the opportunity to generate leads, optimize sales and increase traffic. For all of this action to take place, you need to have a collection of tools in place first. You can’t just purchase a URL name, attach a website layout to it and wait for the traffic to make its way to you. The Internet is an interactive place that requires your participation in social media, blogging, sharing valuable content and engaging in conversations taking place within your industry. A change in consumer buying behavior is the driving force behind the need to be interactive online. Consumers now want more from a

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