Major Coffee House Chain Starbucks Corporation

2017 Words9 Pages
Major coffee house chain Starbucks Corporation was founded 1971 in Seattle Washington. Since then the CEO Howard Shultz has successfully made the company to multibillion dollar corporate, and one of world’s most known brand. Starbucks Corporation went public in 1992 and grew rapidly throughout international market. The company had Solid growth, and by 2006 it had 12,440 stores, with net revenue of $7.8 Billion and net earnings of $564million. Since the year 2000, the company has been opening around 1000 new store each year, and 85% of store were owned by them, instead of franchising. The Starbucks Corporation is known for their great employee benefits. They offer benefits such as healthcare coverage for any employee including the part…show more content…
Also Starbucks currently has Number 1 share in coffeehouse market, where their brand valuing them at $4 billion. This tells that Starbucks has a strong brand reputation which is associated with quality of coffee they provide and excellent customer service. Its brand is the most valuable strength they have over the other competitors in market. Their financial status is also a strength they possess. Starbucks profitability has consistently been on the rise for the past 4 years and is now 14%. The company also outmatches its nearest competitors such as Peet’s Coffee and Tea, with 24.5% ROI. Starbucks also possess largest coffeehouse chain internationally. Starbucks manages around 20,000 coffeehouses in over 60 countries, making it the largest coffeehouse chain in the world. Starbucks employee benefits and care are one of the best in the world. The company offers its employees wide range of benefits regardless of their status, and has higher wage than most of its competitors. Starbucks is a very successful company but, there are several weakness in its aspect. First of all Starbucks cannot estimate the price of its coffee and company’s profitability. This is because Starbucks have large dependency on supplies of coffee beans from out of country plantations. This is a commodity and factor that cannot be controlled by the
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