Major Technological Requirements Of Crm System That Support Building Data Mining Applications

2126 WordsApr 20, 20159 Pages
This study considers the following questions to answer: 1. What are the major technological requirements of CRM system that support building data mining applications ? 2. How can a new technology(DM) be applied in customer identification for telecomm. industry in terms of customer analysis and segmentation ? 3. How can a new technology(DM) be applied in customer attraction for telecomm. industry in terms of direct marketing ? 4. How can a new technology(DM) be applied in customer retention for telecomm. industry in terms of customer churn treatment, profitable customers and complaints analysis ? 5. How can a new technology(DM) be applied in customer development for telecomm. industry in terms of cross/up and deep selling, market basket analysis and customer life time value? 1.4 Research Objectives This study intended to achieve the following objectives: 1. Recognize the Marketing and CRM applications that can be built by using data mining technology. 2. Recognize the previous studies and literature that discussed CRM and marketing applications of data mining. 3. Study the major technological requirements of CRM system that support building data mining applications. 4. Extracting a diagram illustrate the contribution of DM in marketing and CRM. 5. Study the reality of applying the CRM and marketing applications of DM for customer identification and customer attraction in telecomm. Industry such as customer segmentation and direct marketing respectively. 6. Study the reality

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