Major Types Of Buyer Decision Behavior

These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why

In the modern marketing world, consumers are classified in many types according to various criteria and characteristics, such as: gender, age, geographic area and individual customer behavior. In general, customer behavior and especially buying behavior represent the most essential element that sellers take into account when planning a marketing strategy.

The consumer arrives at attitudes toward different brands through some evaluation procedure. How consumers go about evaluating purchase alternatives depends on the individual consume and the specific buying situation. In some cases, consumers use careful calculations and logical thinking. At other times, the same consumers do little or no evaluating; instead they buy on impulse and rely on intuition. Sometimes consumer makes buying decisions on their own; sometimes they turn to friends, consumer guides, or salespeople for buying advice.

All companies have a mission or a goal to succeed in their venture. Since Walt Disney is known for excellent creativity and innovation, it is obvious for Disney to use this to attract their consumers. Walt Disney is such a famous brand when it comes to families because of its famous characters and cartoons. On the other hand, Disney is not just making animations but they are also expanded in parks and resorts, consumer products, studios, and media networks. (DISNEY) The first success of Disney is when Mickey Mouse was created which was followed by other successful characters like Cinderella, Sleeping Beauty and the rest is history. They first built a Theme Park in 1954 which makes it the first business of Disney that is apart from just doing animations. After the success of their Theme Park they began to build Disney World Resort and it just gave a good impression to Disney, which does not only make good

Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

A buyer will have different factors that might influence them to buy. Like personal, psychological, social and cultural. For example, when I buy branded clothes because my motive is to be at the same level as others. Or when I buy a new technology items because of its functionality.

Consumer behavior eventually leads to the decision or choice between alternatives. In most cases it is a decision whether to purchase, consume or use a service. The process of this decision making is rather complex and it is influenced by, other than the price factor, the psychology of the consumers, their socio-cultural environment & the past experiences. The consumer decision making can be modelled as a system operating with an Input or stimuli, the actual decision making Process which then results in a reaction or Output (Schiffman. L.G, Kanuk. L)

Throughout our observation, we notice that not only consumer¡¦s characteristic will affect their buying behavior; the characteristic of

The individual buyer characteristics have a huge impact on final purchase decisions. Cultural, social, personal and psychological factors all affect characteristics of a consumer.

When it comes to marketing the most important factor of the marketplace is the consumer. Consumer markets and consumer buyer behavior are essential areas of marketing that must be taken into account when constructing and implementing a market strategy. Understanding what affects consumer behavior can make the difference between a successful marketing campaign and one that doesn’t reach its objectives. This paper will cover several factors of consumer behavior such as; characteristics affecting consumer behavior, types of buying decision behavior, and the buyer decision process.

Marketing executives need to understand what consumers want and that the product and services they want are constantly changing. Having a real understanding of consumer behavior will be crucial to a company’s success. Consumer behavior describes the reasons why consumers decide to purchase certain items and how they use and dispose of these products and services they have just purchased. This study also includes the outside factors that can also influence purchasing decisions. There are five steps that consumers follow when buying products and it’s called the consumer decision making process.

Almost all marketers must understand consumer behaviour because it allows marketers to understand and predict buying behaviour of consumers. Consumer buying behaviour (CBB) is crucial for marketers, at the same time it is a difficult subject to understand. CBB is not only about what consumers buy or what they are interested. CBB is all about why consumers buy it, where do they prefer to buy it, how they buy it, when they buy it and how often they buy it. CBB is a vast subject and marketers can use CBB for almost every business around the world. CBB can be influenced by culture, social class, family, personality, psychological factors and from his subculture. CBB is difficult and complex subject for marketers because CBB is evolving and thriving. CBB can be complex or simple mental process at the same time for marketers. In behaviour, human beings change directions of their lives. Environmental events are also other factor, which affects CBB. What happens in the external environment of consumers, also affects their buying behaviour. Marketers have the opportunity to understand and identify the CBB so that they can develop a significant strategy for their product or brand awareness. Advertisement is another important factor for marketers to convince and remind consumers about their product. Most of the time advertisements on

It may happen that not all needs cause “action”, sometimes the intensity is too low the means for its fulfillment are lacking. The next step is to search for alternatives. When the consumer feels the need to purchase a product or service, he stands in front of the necessity of searching for goods and services. By means of which a need is met. At this step there are two levels of consumer involvement in the process of finding information on the product, resulting in breakdown: consumer cognitively engaged (characterized by high involvement) and consumer not involved (characterized by low involvement). According to marketing researchers seeking alternatives is the most important step in making decisions, because at this point the consumer makes a choice of product and a particular brand. The customer can look for information about the product through the media such as newspapers, radio, television, mail, direct mail, as well as advertising and promotions, and on the advice of friends, neighbors and family. The last step before making a purchase is to judge alternatives. The consumer after the stage of looking and selecting all available alternatives, analyzes them, and determines the criteria that will be used in the selection. When a consumer judges the various alternatives according to selected criteria, they must make the integration of these assessments

Consumer behavior plays an important role in developing marketing strategies for a marketer with an objective to deliver marketing goals in a given span of time, which could be possible by understanding the psychology of consumer from his/her buying behaviors that could be influenced by an environment and other factors in which an individual live-in. The decision to which consumer concludes while making a final decision in making purchase may vary with level of importance and interest in a product or service. Consumer takes into various parameters before he/she concludes a decision in making purchase or availing service on attributes that are varied in nature, in traditional point of view consumer behavior attributed by, where an individual make purchasing decision before in-take of product/service by consulting and taking inputs of varied set of data from people around environment that could be his/her friends, brothers, siblings, acquaintances and other people in social circles who could potentially influence an individual in making a purchasing decision and now with extended social circles concept leveraging social media, internet forums and product reviews available on virtual shopping and comparison websites with experiences shared by consumer who had purchased and used the similar product gives an adequate and much nuanced inputs about the product/service which could