Make-Up Art Cosmetics

1473 Words6 Pages
Make-Up Art Cosmetics Make-up Art Cosmetics, also known as M.A.C. cosmetics is a highly unique corporation. Its founders and business strategies are rather simple yet extremely effective in contributing to the companies success. The company does not use any fancy business schemes and it is truly concerned with its consumers. In the beginning, the company struggled to get started, but now a multimillion dollar (and still growing) enterprise, M.A.C. probably has some of the most popular and most demanded for cosmetics available in the market. M.A.C. Cosmetics is a dynamic company which produces skin and hair care, beauty products, and cosmetics, created for everyone. Rich and poor, old or young, conservative or trendy and even for…show more content…
The company offers good prices compared to other 'big name' companies without any false promises such as miracle (age reducing) creams. While some companies may be nervous about linking their names to the specter of illness and death, M.A.C. is upfront in promoting its support of the fight against AIDS, with its popular lipstick -'Viva Glam,' 1992 (which also come with a condom) donated to various AIDS organizations. In Oct. 1995, M.A.C. launched a charity lipstick for $16: $6 of which, went to the breast cancer research. They also mix custom products to match the needs of cancer and burn victims on the allergenically challenged. Just recently M.A.C. introduced the "Kid's helping Kids" which, with the sale of greeting cards (painted by the kids) will be donated to pediatric organizations. M.A.C. Cosmetics has undertaken many strategies which resulted in the successfulness of the company. Toskan and Angelo had their business strategy figured out. At first they'd sell their make-up to professional stylists and artists and go on from there. Since make-up artists apply cosmetics to actresses and to models, this genius idea set a trend as it was featured in popular shows and/or movies and loved and utilized by favorite actresses. M.A.C. Cosmetics has never tried to target a certain group. Toskan planned to create every shade possible in order to offer a wide variety of shades for each
Open Document