Make-Up Art Cosmetics

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

Historians believe makeup was invented by ancient Egyptians to enhance their outer beauty, however, the makeup used included lead that was known to be highly dangerous. Once the lead-based makeup was further investigated in the 20th century, it became a thing of the past. (“Color Them Extraordinary With a Makeup Career”) I believe that makeup artists have the ability to create anything out of anyone, and that they have a unique canvas to paint on; the human body. Applying and learning about makeup has been an interest of mine ever since I was little, and it only made sense to start looking into a career in the world of makeup artistry. Makeup artistry as a career interests me because I’d wake up knowing that my job for the day is exercising my creativity and help make others feel confident. If one is truly interested in makeup, this career never feels like a job. (Clark)

Once upon a time, let’s call it the ’90s, a handful of women ruled the world. They were called supermodels and you couldn’t swivel your head without colliding into an image of one or more of these bodacious babes. The supermodel industrial complex was some kind of powerful—billboards, magazine covers, cosmetics and fragrance campaigns—it seemed like this tight-knit clique and their logo-like faces dominated every inch of American and International advertising real estate. They made millions.

In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important. “Easy” Shows that you do not have to be a professional makeup artist to make this product look its best and that it is easily accessible to whomever may be seeking out the product. “Breezy” is shown by the star applying the product in front of you, displaying how fast you should be able to put on the product, because if this busy star has the time, than you do as well. This ongoing Covergirl Cosmetics campaign is used to inspire the woman in her everyday life to be the best she can possibly be through confidence in looking her best.

Make-up artist have been influential in artists productions throughout time; everything from Shakespearean theater to the IMAX big screen. Although their craft is stared at by audiences around the world, they do not get the respect and recognition they deserve. Without make-up there would be no beautiful actress or gruesome creature to intrigue the audience. Special effects artist are masters of illusion and molders of beauty. They have the skill to transport a person to a completely different realm of imagination. To come at this essay from a stronger position, I would first like to explain my obsession and brief insight to the world

What do you imagine when you think of makeup artists on set in a movie? Possibly someone applying blush and contour on actors to spice their looks. Well, SFX makeup is something like that. The only thing different is SFX artists see, blood, cuts, bruises, and organs as a way to spice actors looks. So what is SFX makeup? And how has it changed over time since 1930?

CoverGirl Cosmetics, founded in 1958 in Baltimore, Maryland. The product was tested at Noxzema Chemical Company by a group of chemists, once it became successful they introduced it as “COVERGIRL COSMETICS” to the public. They advertised it as “cover girl” because women are the only people who wear make-up and the company wanted a female model to be the cover of their magazine. Through the 1980s the company updated their product so that African-Americans and Hispanics models can be included because only European-American women were using their product. In 1997 the Noxzema Chemical Company came up with a campaign slogan which is “Easy, Breezy, Beautiful..” which embodies the clean and fresh approach that the company wanted the buyers to understand.(History)

The Powder & the Glory is a documentary that tells the story of two exceedingly successful women entrepreneurs, Elizabeth Arden and Helena Rubinstein. Both these women were immigrants to the US and having started with nothing at all, have been instrumental in creating a whole new beauty and health industry. When they started their businesses, make-up was only worn by prostitutes and businesses were run by men. They transformed women by changing the way women looked at themselves and built successful businesses out of it. They both had operations in most major cities of the world and with their ongoing rivalry cosmetics were made respectable as well as indispensable.

Fresh graduates starting with a new job are at a loss. Should they or should they not wear makeup to work?

For the black woman struggling to find the right shade of makeup have no fear! It has always been very difficult to find shades of foundation that represent the numerous numbers of shades the melanin filled woman, or man, comes in. The beauty industry is now expanding! Each of these products has been evaluated first hand by friends, family, top beauty gurus, and me.

I am a senior this year I am the oldest of 9 kids, my extra curricular activities included Forensics and Art. I work at Udall’s forest of fear doing makeup and acting. I plan on going to college for Special effects makeup, and try to get a job in Hollywood or on Broadway.

For our final project we decided to work with make-up. The pre-production process was fairly simple we had a meeting after class and decided what we wanted to do and where we would film it.

Permanent cosmetics procedures are performed using various methods, including the traditional tattoo or coil machines, the pen or rotary machine and the non-machine or hand method. The process includes an initial consultation, then application of pigment, and at least one or more follow up visits for adjusting the shape and colour or density of the

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

Mac Cosmetics was made by Frank Angelo and Frank Taskan in Toronto, Canada in 1984. There is a mac store located at South Park Mall, 2310 SW Military Dr. Frank Toskan was a makeup artist and a photographer, Angelo was a salon owner both together. They both started off in Toronto and took over all countries with their international brand. This company was founded in 1985.