Makeup Artist Business Plan

8414 WordsMar 14, 201534 Pages
Executive Summary Objectives Mission Keys to Success Company Summary Company Ownership Start-up Summary Company Locations and Facilities Products and Services Product and Service Description Competitive Comparison Sales Literature Sourcing Technology Future Products and Services Market Analysis Summary Market Segmentation Target Market Segment Strategy Market Trends Market Growth Industry Analysis Industry Participants Competition and Buying Patterns Main Competitors Strategy and Implementation Summary Value Proposition Competitive Edge Marketing Strategy Positioning Statements Pricing Strategy Promotion Strategy Marketing Programs Sales Strategy Sales Programs Strategic Alliances Milestones Management Summary Organizational…show more content…
Environment: providing an environment conducive to giving relaxing and professional service. Convenience: offering clients a wide range of services in one setting, and extended business hours. Reputation: reputation of the owner and other "beauticians" as providing superior personal service. Company Summary Capital Makeup Artist is a new destination offering customers a unique service and specific complimentary product offerings. Company Ownership Capital Makeup Artist, at this time, is a privately held company owned by John and Jane Smith with Anne Jones. In the course of fund raising, we will explore the feasibility of both a partnership, and a limited liability partnership. Start-up Summary The most important consideration will be premises and whether you plan to open a salon or work from home or as a mobile artist. Buying or renting premises for a salon may entail substantial costs, though if setting up at home, there may be implications for your mortgage and tax bill. Other start-up costs to be aware of may include: Makeup and makeup removers. Mirrors. Transport and vehicle insurance as you will need to be mobile. Office equipment such as a computer, telephone and fax machine. Equipment for any other beauty and therapy services that you plan to offer. Ongoing costs may include staff, insurance, utility bills and promotional costs. According to the Bureau of Labor Statistics data, a makeup artist salary can range
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