Executive Summary
Objectives
Mission
Keys to Success
Company Summary
Company Ownership
Start-up Summary
Company Locations and Facilities
Products and Services
Product and Service Description
Competitive Comparison
Sales Literature
Sourcing
Technology
Future Products and Services
Market Analysis Summary
Market Segmentation
Target Market Segment Strategy
Market Trends
Market Growth
Industry Analysis
Industry Participants
Competition and Buying Patterns
Main Competitors
Strategy and Implementation Summary
Value Proposition
Competitive Edge
Marketing Strategy
Positioning Statements
Pricing Strategy
Promotion Strategy
Marketing Programs
Sales Strategy
Sales Programs
Strategic Alliances
Milestones
Management Summary
Organizational
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Environment: providing an environment conducive to giving relaxing and professional service.
Convenience: offering clients a wide range of services in one setting, and extended business hours.
Reputation: reputation of the owner and other "beauticians" as providing superior personal service.
Company Summary
Capital Makeup Artist is a new destination offering customers a unique service and specific complimentary product offerings.
Company Ownership
Capital Makeup Artist, at this time, is a privately held company owned by John and Jane Smith with Anne Jones. In the course of fund raising, we will explore the feasibility of both a partnership, and a limited liability partnership.
Start-up Summary
The most important consideration will be premises and whether you plan to open a salon or work from home or as a mobile artist. Buying or renting premises for a salon may entail substantial costs, though if setting up at home, there may be implications for your mortgage and tax bill.
Other start-up costs to be aware of may include:
Makeup and makeup removers.
Mirrors.
Transport and vehicle insurance as you will need to be mobile.
Office equipment such as a computer, telephone and fax machine.
Equipment for any other beauty and therapy services that you plan to offer.
Ongoing costs may include staff, insurance, utility bills and promotional costs.
According to the Bureau of Labor Statistics data, a makeup artist salary can range
When I turned eleven years old, just like many other girls, I developed a new interest: makeup. I was endlessly fascinated by this way to transform the everyday into something new, and amazed by the intricate creations, terrifying monsters, and almost magical transformations I saw online. It didn’t take me long to try creating my own art.
Are you interested in makeup? You’re really good at it or even don't know much about it but want to learn and/or extend your education in the makeup industry? Makeup is like a different type of art. It's amazing how cosmetic products can change the way a person looks, going from no makeup to a gorgeous glam look. Seeing someone's confidence boost up and making them feel even more beautiful is what amazes me.
Professional makeup artist and founder of her own line of cosmetics Bobbi Brown once stated that she “believe[s] that all women are pretty without makeup- but with it, the right makeup can be pretty powerful.” This statement is relevant to all people and says that all women have natural beauty, but with the optional added touch of makeup, their beauty can be even further accentuated. Public figure, Kat Von D encourages women to embrace their most natural selves through her own cosmetic line. The print advertisement of Kat Von D’s “Lock-It Concealer Creme” shows women of all colors, wearing minimal makeup, probably just foundation and concealer, and embracing their natural skin color and their ethnic background with her wide array of shades for each skin shade. Makeup over the years hasn’t always catered to people embracing their natural skin. The origins of foundation makeup lead to some health risks and didn’t accept people for their natural skin tone, Kat Von D’s makeup line consists of solid, well formulated, and successful products, and the influence of social media has impacted the growth of the beauty world for all people.
The experience service is designed for couples who are going to celebrate wedding anniversaries or want to experience traditional Chinese weddings. Our principle in this service is just trying to make it simple. As a result, we provide many options which can perfectly suit there couples. For these options, there are escorting, entering into groom's house, three bows and joking the bridal chamber. They can choose only one option or choose as many options as they want.
Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,
This article is about, James Charles, Covergirl’s first CoverBoy who’s pushing the gender boundaries in the makeup industry. This article explains the journey Charles took to get where he is today by providing his input about makeup and how he feels about it. The author also give the audience a boys perspective of makeup and being in the makeup industry by interviewing him. This article supports my idea by including the topic of males in the makeup industry due to society change in gender boundaries. Therefore, this article provides a different perspective of makeup that allows me to understand why males wear makeup, why and how they feel about it
A makeup artist at Make Up by Karma Marie can help you look your beautiful best for everyday activities or special occasions. The women living in Country Club Hills and surrounding areas know they can trust our experienced professionals to give them the look they want. Brides turn to us to achieve the perfect makeup for themselves and their bridesmaids. We’re there for them from the preliminary planning until the last picture is taken.
In Making Faces, Kevyn Aucoin, North Americas preeminent makeup artist, shares his secrets, explaining not only the basics of makeup application and technique but also how to use those fundamentals (sometimes in unconventional ways) to create a wide range of different looks. Making Faces features step-by-step directions, instructional full-colour sketches, and a gallery of noncelebrity transformations, as well as fabulous images of stars and supermodels as youve never seen them before. Lush and enticing, Making Faces satisfies on many levels: extraordinary photography, surprising makeup looks on A-list celebrities (Julia Roberts, Demi Moore, Courtney Love), and recipes for doing it yourself. ~ Mirabella Kevyn Aucoins new beauty bible is the Genesis, Chronicles, and Revelations of makeup. ~ Allure Kevie isnt a makeup man, hes a magician.
The author establishes her credentials as someone who knows sufficient facts about the subject when she states what the makeup artists do to women and with what resources they use.
Introduction Cleanliness Real Welcome & Thank You Hospitality Gestures Customer Complaints & Recovery Security Communication & Follow up Birthday Parties Local Store Marketing Product Awareness & Company Information
We all know lipsticks can change moods, but who knew it could be the start of a new career? That’s how it all began for beauty blogger and on-air beauty expert, Deepica Mutayala. Growing up in Texas to a family married to the medical industry, Mutayala pursued her passion in the beauty industry. Attending the business school at the University of Texas, Mutayala majored in marketing to help her gain insight into pursuing this as a career path into beauty. With an internship at L’Oreal USA under her belt, a move to New York City, and finally a job at Birchbox, it wasn’t all rainbow and sprinkles in her journey but she had made progress.
Just because a client shops for cosmetics and skin care products online does not mean that they shouldn't get personalized service. With the brilliant team of cosmetologists at Makeup Artist's Choice (MUAC), each customer receives the same attention and care, even from across the world.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into
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