Makeup Artist Business Plan

8414 Words34 Pages
Executive Summary

Keys to Success

Company Summary

Company Ownership
Start-up Summary
Company Locations and Facilities

Products and Services

Product and Service Description
Competitive Comparison
Sales Literature
Future Products and Services

Market Analysis Summary

Market Segmentation
Target Market Segment Strategy
Market Trends
Market Growth
Industry Analysis
Industry Participants
Competition and Buying Patterns
Main Competitors

Strategy and Implementation Summary

Value Proposition
Competitive Edge
Marketing Strategy
Positioning Statements
Pricing Strategy
Promotion Strategy
Marketing Programs
Sales Strategy
Sales Programs
Strategic Alliances

Management Summary

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Environment: providing an environment conducive to giving relaxing and professional service.
Convenience: offering clients a wide range of services in one setting, and extended business hours.
Reputation: reputation of the owner and other "beauticians" as providing superior personal service.

Company Summary

Capital Makeup Artist is a new destination offering customers a unique service and specific complimentary product offerings.

Company Ownership

Capital Makeup Artist, at this time, is a privately held company owned by John and Jane Smith with Anne Jones. In the course of fund raising, we will explore the feasibility of both a partnership, and a limited liability partnership.

Start-up Summary

The most important consideration will be premises and whether you plan to open a salon or work from home or as a mobile artist. Buying or renting premises for a salon may entail substantial costs, though if setting up at home, there may be implications for your mortgage and tax bill.

Other start-up costs to be aware of may include:

Makeup and makeup removers.
Transport and vehicle insurance as you will need to be mobile.
Office equipment such as a computer, telephone and fax machine.
Equipment for any other beauty and therapy services that you plan to offer.

Ongoing costs may include staff, insurance, utility bills and promotional costs.

According to the Bureau of Labor Statistics data, a makeup artist salary can range
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