Makeup Industry Analysis Paper

While beauty is not limited to social media and online authority but has started from the ground up in stores such as Claire 's and Sephora which birth new trends and encourage women to “Be Yourself”. Claires, a store generally shopped at by pre-teens, has began created light BB & CC creams for sheer to light coverage. In Claire 's there are less than 2 Deep complexion shades for these young pre-teens… With the simple act of secluding African and African American teens from shopping at Claire 's diminishes their confidence in their skin from such a young age. With in-store technology advancing the precise matching of skin complexion Sephora has continued to break skin shade boundaries… or so we think. In a recent interview with a Sephora employee she states, “When an African American walks in looking for a complexion product the girls run away because they “can do it” (Amy). Sephora does offer a mandatory SkinIQ matching class which does show how to properly match shades (which also matches undertones). Shea Moisture (A hair and skin brand known for being African and African American promoted) created a groundbreaking commercial showing race being a divider

Have you ever thought about who created makeup? Or how it was created? When, where and how? Why was it created? How has it changed over time? Has it affected anyone? Well I’m going to tell you some of it. Make up wasn’t just created by powder or anything small and simple like that, no. Makeup actually has a lot of its own differences. In 180 BCE was when makeup had first had started but it wasn’t commonly used as much as then. People would limit the use of makeup because it was so expensive and hard to get and or find. The women who actually had it or used it were the prostitutes and the wealthier women. The “Cheap Knockoff’s” were the ones who were sold to the poorer women. The people didn’t really care if the slaves used makeup but

Professional makeup artist and founder of her own line of cosmetics Bobbi Brown once stated that she “believe[s] that all women are pretty without makeup- but with it, the right makeup can be pretty powerful.” This statement is relevant to all people and says that all women have natural beauty, but with the optional added touch of makeup, their beauty can be even further accentuated. Public figure, Kat Von D encourages women to embrace their most natural selves through her own cosmetic line. The print advertisement of Kat Von D’s “Lock-It Concealer Creme” shows women of all colors, wearing minimal makeup, probably just foundation and concealer, and embracing their natural skin color and their ethnic background with her wide array of shades for each skin shade. Makeup over the years hasn’t always catered to people embracing their natural skin. The origins of foundation makeup lead to some health risks and didn’t accept people for their natural skin tone, Kat Von D’s makeup line consists of solid, well formulated, and successful products, and the influence of social media has impacted the growth of the beauty world for all people.

Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,

different kinds of makeup they offer, and each one supposedly offers not only to enhance

uses warm tone shades that are appealing/attractive to the eye and distinctive from one another.

The Mary Kay concealer is used for combating the problem of dark shadows underneath the eyes. In color correcting, opposite colors on the color wheel are used to counteract the tone on the skin. For example, green is able to diffuse redness or red spots, like blemishes. Just like green, yellow is a color corrector and can be used to neutralize bluish-purple shadows on the face. The formula of the concealer is a variance of red, orange and yellow tones. This color is opposite of blues and purples on the color-wheel, making it neutralize the colors. The Mary Kay makeup comes in six shades: light ivory, light beige, deep ivory, deep beige, light bonze, deep bronze. Each shade matches a specific type of skin pigment, and spans from light to dark.

She talks about how girls should never limit themselves to one lip color, or one eight basic color eyeshadow palate. Girls need to go out of there comfort zone and try new makeup looks. Nelson explains that if someone sees their face as a blank art canvas, there are endless beautiful looks to express themselves. Nelson also states that if someone is serious about the art of makeup, to never limit yourself to makeup brushes or products that don’t work. In the article, she says “There’s something damaging in the consideration that women are somehow commodities to be bought and sold, that false advertising is something we are capable of in the first place” (Nelson, 2015, P.1&3). I believe that makeup is a true art and takes practice and learning. I think that makeup is in no way deceiving to a women’s

You can order this revolutionary foundation in one of six hues. The Porcelain, Natural, and Beige varieties are ideal for those with light skin tones. The Suede, Toffee,

Over the years, the Organization has grown and become more of a demand in the African American women's culture, by now providing a broad selection of foundation colors benefiting different skin complexions with several beauty products and supplies. Not to mention this year makes represents the 40th year anniversary of fashion fair

Permanent makeup is starting to grow in popularity. Contrary to popular belief, permanent makeup is not just for people who wear a lot of makeup. There are a number of other benefits that people can benefit from wearing permanent makeup. Below is a list of some of those benefits:

Skin treatment products are often sold next to the cosmetics, but in reality are not cosmetics themselves. Skin treatment products are created with the purpose to improve the natural condition of the skin rather than purely the aesthetic. Cleansers, astringents, toners, acne medications, sunscreen, and lotion all help the skin stay healthy and free from blemishes. In the past, it used to be that consumers

Competition – There increase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market.

To begin, go to any local drug store, hair store, or make up store to find the basic or base for your makeup. The most important part of makeup is most definitely the foundation. Foundation is a liquid or powder that cover any blemishes. There are many types of foundation, depending skin types. Some people have oily skin while others have dry skin.To find the perfect foundation, go to a professional makeup store and let a licensed makeup artist help match the foundation that is the best match for one’s skin tone. Once you have found the best foundation, it is time to look for concealer. Concealer is also an important step when dealing with the basics of makeup. Concealer covers any hard to reach spots that foundation does not cover. There are many colors for foundation. It all depends on

     CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.