Making Extraordinary Wine From California 's Best Vineyards

Bonny Doon Vineyards, a successful winery business based in Santa Cruz, California, has grown from selling 5,000 cases of wine a year in 1981 to 200,000 cases a year in 1999. To keep growing and be more profitable, the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value, accompanied by a high level of service. Lastly, the business’ D.E.W.N could be expanded to include wines not made by the company itself but by other wineries that follow the same values and philosophy.

1) Evaluate the structure of the global wine industry? How and why is that structure changing? What threats do these changes present for Robert Mondavi?

Smaller firms such as the family run operations in Europe may not be able to realize these same cost efficiencies. Furthermore, grapes represent 50 to 70% of a winemakers COGS, thus the competition for sourcing high quality grape growers is quite high. Just as Mondavi does for 75% of its purchases, most premium wine makers enter into long-term contracts with growers to not only ensure that their demand is met but also to make sure that they receive grapes that are consistent in quality.

Valley Winery was founded in 1933 and has risen to be the largest domestic producer of wine in the US. The company has more than 40% of market share in the US and

The Variety of grapes planted in Grand Valley vary widely and the yield percentage is relatively low. The styles in wine vary from dry white and red with ice wine as well. Ice wine is a sweet and concentrated wine made from grapes that freeze on the vine. There are many different varietals of wine used in the Grand Valley which include red wines, white wines, and rose wines. White wines consist of merlot, Shiraz, and Cabernet Franc and rose wines consist of Rose’. The TTB, which is the Alcohol and Tobacco tax and trade Bureau, imposes many different requirements on an Ava such as evidence of the name of the proposed AVA is locally or nationally known as referring to the area, historical or current evidence that the boundaries are legitimate, evidence that growing conditions such as

The Calaveras wine industry has developed a reputation for high quality wines, specializing in big zins, Italian, Spanish and Rhone varietals. You can literally walk wine country here at more than two dozen wineries with tasting rooms in Murphy and Vallecito. They’re all unique and welcoming, but the following come highly recommended.

However, Bonny Doon is vulnerable and reliant on its suppliers, as 80% of the firm’s grapes are bought from external growers. Bonny Doon requires unpopular grape varieties and grapes that meet high quality specifications (which decreases agricultural yields and creates a trade-off for growers). They need to develop long-term relationships with the growers to ensure uniformity and high production quality with respect to the firm’s key product input: grapes. On the other side of the value chain, the firm has preferred small-medium sized distributors for their product. This has enabled them to retain higher profits, despite selling wine in smaller quantities.

The supply of grapes, apples, bulk wine and grape juice concentrate for Vincor’s wine products comes from a combination of sources. Privately owned vineyards (Canada, U.S., Australia) provide somewhere between 35% to 57% of the raw products needed to

The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality, boutique wine at a reasonable price, with the aim of building customer loyalty and securing repeat purchases. Tony’s goal is to establish and maintain a thriving family business that provides an enjoyable lifestyle and comfortable standard of living.

North Land Winery are a solid, well established, family-based winemaker headquartered in Wollongong, NSW. After ongoing success the vintners have addressed the idea of expanding their wine distribution to Ontario situated in Eastern-Canada.

The wine and food pairings included in the book are from my own love of both and time spent in the Sonoma, Willamette Valley and Italy wine regions for most of my adult life. You will find most of the pairings come from these regions. However, I am honored to also be featuring pairings from the experts: the winemakers and winery owners themselves. You will love their stories and favorite pairings

Kendall-Jackson was started in 1982 in northern California. Kendall-Jackson became a direct competitor to Mondavi because there leading bottle of wine was in the same price range. By 2001, Kendall-Jackson was making over $400 million a year. Bids were made to buy out the company in 2000, and the asking price was rumored to be between $1.5 billion and $2 billion. Michael Mondavi was quoted on the differences between the two firms:

Founded in 1966, Robert Mondavi launched his namesake winery in Oakville, California and went on to become one of the most prominent names in premium wines in the United States in addition to establishing a significant presence on the world stage. A pioneer in the use of new technologies, wine education, and unique marketing, Mondavi established himself as a well-known name in the wine industry.

Mondavi’s strategy of making more premium wine as its strong growth and high profit margins. International

Vineyard owners were forced to become experts in a wide variety of fields so that they could use their best intuition to select locations and provide the best growing conditions for their grapes [9].