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Making High End Cosmetics While Staying True

Decent Essays

making high-end cosmetics while staying true to the brand’s mission throughout the entire supply-chain.Part 1. Executive Summary
Overview
Smooth on the Move: is a smoothie food truck coming to Burlington, Vermont. Smooth on the move is a mobile-based company that offers a variety of very delicious and nutritious smoothie beverages to its customers. Operating as a mobile-based company gives us flexibility to serve to multiple locations. We will operate mainly on college campuses in Burlington during the school year targeting college students, and downtown Burlington employees. Utilizing unpaid college interns will assist in running our social media platforms. Eventually, we desire to expand into a retail location located downtown Burlington. Smooth on the move will be successful because it brings to Burlington the first ever healthy convenient food truck serving delicious smoothies.
Part 2. Situational Analysis
Company Analysis
In order to lead a healthy life style, proper nutrition is essential. In the hectic and busy lives of college student’s nutrition is not always a priority. College students are so caught up in maintaining their social lives, while pursuing academic prosperity and lose sight of maintaining well balanced diets. Designated in the Burlington area having little competition in the smoothie market will bring forward opportunity for success. However, on the contrary located in such an eco-friendly city our business might be seen as not so environmentally

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