Making The Grumpy Old Man

1465 WordsOct 19, 20146 Pages
Making the Grumpy Old Man Grumpier Sometimes my kids call me “GOM”. It stands for “Grumpy Old Man”. I’m not really (I think), but certainly I verge on becoming a letters-to-the-editor writer (actually I did once write such a letter, but you’ll be pleased to know it was in response to some very misleading survey reporting). Am I an old man? Well, I use punctuation when texting, I know the difference between a survey and a questionnaire (they are NOT interchangeable terms, people!), and I stopped drinking beer during focus groups 15 years ago. Heck, after a heavy day of qual interviewing the other day I only managed half a pizza! (and who says ‘heck’ these days?). But what, to quote the great philosopher Peter Griffin, really ‘grinds my gears’? It’s crap research. I can happily debate sex, politics and religion, but rubbish research incenses me. And unfortunately I see a fair bit of it. Because I get sent a lot of screen shots and Facebook messages from friends and family, saying “get a load of this”, with yet another dismal example of poor work. I’ve been given questionnaires and reports from clients too. I also see problems when completing questionnaires myself – I’m on most of the online panels in NZ, and when I’m not screened out I get to see what my industry colleagues are up to – it’s a fantastic way to see research from a respondent’s perspective. (And what’s with screening out market researchers anyway? We’re consumers too, and if you’re worried about other
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