Making an Advertising Campaign

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For

Now a day, advertisements are being used to serve many purposes such as: marketing, promoting, education, raising awareness and many more. However, when it comes down to the core concept of advertisement, it is about trying to impress people with a "product" of some kind and try to let people know that the product is good. Through the use of Toulmin Model on advertisements such as Dr. Grossman ads, the purpose of the advertisement as well as other pursuing method can be analyzed.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

Some of the observations that have been made based on the various articles studied and also information gathered by us by studying and analyzing various print and television advertisements of different brands. The following findings were inferred from this exercise;

Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Mass media is one the most proficient ways to advertise new or improved products. Catchy jingles, bold font, and abstract pictures are amongst the various ways to grasp the audience’s attention. These characteristics grab the attention of individuals and persuade them to buy whatever it is a company is selling. The key factor is the product may not even be physically seen within the advertisement. For instance, a commercial will not show the actual product until the very end when the company suggests that their product is the product for you. So how would a person know that this merchandise that is being advertised is really something they need? What grabs their attention? A key factor to selling merchandise that companies insist

Bud Light launched an advertising ad on their product that caused bad public relationships through its customers and non-customers. On April 28, 2015 Bud Light released a new slogan to their product (Brown, 2016). The new slogan that Bud Light put on their product stated, “Take No Out of Your Vocabulary Tonight”. Bud Light released this slogan because they started a campaign #Upforwhatever in May 2012 (Brown, 2016). The campaign was advertised and geared towards the younger generation to try new things. The movement of this campaign was to encourage people to get out of their personal bubble and try new adventure. This was geared towards the younger generation because that is who Anheuser-Busch wanted to target because that generation can afford to spend $18 on a 24 pack of beer and would not break the bank for college students. Another reason that Anheuser-Busch wanted to target that generation because they are all on social media and advertising is shifting that way. The #Upfowhatever movement was to gain new business through new customers and corporations (Hughes, 2015). The campaign was already two years old and has inspired millions of consumers to engage with that hashtag to get out and try new adventures (Hughes, 2015). The young generation was getting out and taking adventures throughout the world. It ranges from people flying on a plane to the next destination, laying out in the sun on a cruise ship, or even just at the local beach trying a

This advertisement use AIDA model as supporting theory due to it is a principle to describe what happens when a reader engages with an advertisement. Furthermore, AIDA model is the simplest formula and yet most powerful in terms of develop a communication strategy and explain the four stages to the readers. The elements of AIDA model are stands for Awareness, Interest, Desire, and Action. Meanwhile, these four elements are the stages that a reader goes through when watching or viewing an advertisement. Yet, the basic principle behind the advertisement is that it must attract and persuade someone to take action. An advertisement is plays a role to attract the readers. Once the readers pay their attention to the advertisement, the interest will form in the mind of them. After that, the advertisement has to persuade reader’s desire and then persuade them to take action such as visiting websites.

What does it take to make an effective advertisement that will successfully communicate an important message? What does it take to capture the eye of the intended audience? It could be dependent on the color selections or maybe even a certain graphic or image. Although those are all vital elements to take into consideration during the design process, the most important element in creating an effective advertisement is typography. Typography by definition is the arrangement and manipulation of a certain typeface or typefaces on the layout of a design. Arranging text into an effective design requires plenty of thought and a fair amount of experimentation.

Online advertising campaign is a new way of product promotion with the development of Internet technology. The main purposes of the online campaign are always for the product promotion and brand marketing. Creative is the most important factor in the advertisement that used to express information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of advertising content. In the first part, the article will analyze the advertising content from the overall perspective; to list out the components of the advertising campaign. Then, the article will discuss the effectiveness of the advertising campaign based on personal opinions and the peer reviews. Finally, the

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.

The research design is Descriptive studies. Descriptive studies are well structured, they tend to be rigid and its approach cannot be changed every now and then. Descriptive studies are undertaken in many circumstances: