Essay about Making over Avon

Avon Corporation In order to begin to understand the industry in which Avon functions as well as the specifics around the introduction of the new EAS drive, I used the 5Cs analysis to outline the company’s current situation. Situation Analysis via the 5Cs:

When people think of sexism they think of the flat out sexist beliefs of the 1950s of women that can not go to work and should only be housewives, but that is not the case. Modern day sexism is declining, but is is not dead rather it is happening behind closed doors or on a level that the naked eyes won 't catch. Today, women are still earning less than men, they make up only 4 percent of CEO positions in S&P 500 companies and it is way harder for them to get promotion. Why? Because of the sexism that is often swept under the rug. On media women CEOs are often talked positively about and are seen as an example of empowerment, but these media coverage often mislead the public into thinking that women have the same amount of opportunities as men. In

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

It is easy to make a case to pass legislation for a quota for women on corporate boards. There is statistical data showing a difference in pay between men and women. Women often hit a ‘glass-ceiling’ when it comes to promotions in the workplace; and even when they are able to progress, it is often more difficult than men. Women lack a female mentor in the workplace to sponsor them because women who are in a position of power are afraid of losing that position. According to the text, “women who have achieved positions of power in male-dominated environments may fear competition from other women and actively work to undermine them” (Allard & Harvey, 2015). Lastly, on a global scale, four prominent countries (Norway, Finland, France, and Italy) have already passed legislation involving quotas for women in corporate positions (Allard & Harvey, 2015).

Women are more successful than ever before. For instance there is women such as Melinda Gates, Michelle Obama and Oprah Winfrey that are very successful. Melinda Gates is a co founder of the Bill & Melinda Gates foundation and is an activist in philanthropy and global development and generates billions for this cause. Michelle Obama got her law degree in harvard, she advocate for the arts, education, and, above all, nutrition. Oprah Winfrey is a director, producer, entrepreneur , personality and philanthropist making a worth of $2.9 billion. Who would have thought back in the day that as a woman we have the potential to have a bright future in a world where Men have been the leaders for the past centuries.This woman apart from that their hard work have been able to thrive thanks to woman civil

5. What strategic considerations are involved in moving this brand forward? Make recommendations on suggested positioning, and delivering this positioning through the marketing mix.

While women make up 46.6% of the Fortune 500 workforce and 51.4% of middle management, according to Catalyst, in these companies they represent only 14.1% of executive officers, 7.5% of the highest paid and only 4% of CEO’s Despite the fact that women have a foot in the door with 4% of all CEO positions of the Fortune 500, the rest of their frame is stuck in the entry level, which is 46.6% of the Fortune 500 workforce. The difference is not in men and women; it is in masculine vs. feminine ways of thinking and acting. Both men and women incorporate masculine and feminine approaches (Forbes).

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

Although women are unlikely to become a main force in a company, such as CEOs, it is likely to change in the future. Rosin notes that ‘“Women are knocking on the door of leadership at the very moment when their talents are especially well matched with

(a) Find mission statements for three of your favorite companies or consumer brands. Explain how the mission statement for each gives a strategic direction. Explore the strengths and weaknesses of each and make recommendations how these can be streamlined to give better understanding. (b) Create a mission statement for your own career. Explain how this will help you in the job market.

By now it’s quite clear that there is huge problem within the gender pay gap. But an even more glaring reason for concern is the lack of women representation among positions of high power. As stated in the introductory paragraph on 23 percent of the top 500 business are ran by women and only 20 percent of women hold any significance among Congress. We specifically need this particular to grow because nothing will change to help women if they don’t the right amount of representation. For that reason it’s key for women to acquire leadership roles. According to Alan Greenblatt in the article Women in Leadership, “a Pew Research Center study released last year found that most Americans agree women are as qualified as men to hold leadership positions” but, “the women are viewed more negatively than men, even when the résumés are identical.” It’s quite interesting to see that although women are seen equally as qualified to run leadership role they’re far more likely to receive discrimination than men. This goes it correspondence with what Sheryl Sandberg claimed in her essay Lean In: What Would You Do If You Weren’t Afraid, when she claimed that “when a girl tries to lead, she is often label as bossy (Sandberg 651).” That could be discouraging to women since it makes the adversity all the more difficult to face and destroying stereotypical beliefs are difficult to accomplish. For that reason, only 18 percent of women aspire to reach the C-Suite compared to 36 percent o of men

It has always been assumed that anyone in management, particularly the CEO, is a leader. However, there has been controversy over this assumption. While management involves the promotion of stability and enabling the smooth running of an organization, leadership is a process of influencing others and facilitating individual and collective efforts to accomplish shared objectives (Boone & Makhani, 2012). Leadership literature and practice consists of numerous approaches and it is by understanding the role that an individual leader plays in an organization that leadership?s effectiveness or ineffectiveness can be explained. Jung?s case study confirms what many scholars articulate in relation to the importance of leadership. This paper seeks to look at Andrea Jung?s leadership style and approaches to leadership in relation to the qualities associated with effective leadership as Avon?s CEO. Traits play a central role in differentiating between leaders and non-leaders and in predicting leadership and organizational outcomes.

Only 14.2% of the top five leadership positions at the companies in the S&P 500 are held by women and so out of 500 companies, there are only 24 female CEOs. According to the Forbes 2015 ranking of the world’s billionaires amongst the top 30 richest people in the world, only four are women (Forbes 2015). The richest in society are very often disproportionately represented in other positions of power; be they presidents, members of parliament, judges or senior civil servants. Women are largely absent from these corridors of power with them making up 22.1% of positions in national parliaments (Inter-Parliamentary Union

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has

Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its sales representatives, Avon is now known worldwide. Avon's core competence has mainly been its direct selling busniess model.