Malaysia Airlines-Strategic Management

the internal analysis of the firm and the external analysis of the industry and competitive environment

Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

The First aspect to consider the Objectives and Goal-Setting that help to clarify the vision of the business. Important facts to consider in this step is to define the short and long objectives, set the actions that help to accomplish the objectives and last distribute the task among employees. In addition is necessary for this step to write the mission statement and communicate the goal with shareholders and staff. The second aspects were Analysis which consists in gathering the necessary information and data that will allow to accomplish the vision and help the business to grow. In addition, at this stage is important to identify the strength and weakness of the company. The third aspects were Strategy Formulation which is the process where information is a review, and business resources are identified. The Fourth aspect is Strategy Implementation, this stage is critical to the business because it is the action stage so if the strategy implemented did not work new structure installed at the beginning of this stage will overcome the issue. Employees within the organization also must be aware of their responsibilities, duties, and goals. Evaluation and Control are the last aspects to take into account and consist of review the internal and external issues and set corrective issues. A good evaluation begins by defining the parameters to be measured, monitoring internal and external take corrective actions that will move the company forward. Indeed, “the success of monitoring depends on the initial quantitative objective used in the plan’s development” (Berkowitz 2017, page

To better understand a firm and its placement of its strategies, we must conduct an analysis of factors that might affect its selection of strategies.

1. Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Emirates Airline: Emirates is an air company established in Dubai, United Arab Emirates. The Emirates airline is a branch of The Emirates Group, which is completely held by the administration of Dubai's Investment Corporation of Dubai, His Highness Sheikh Ahmed bin Saeed Al-Maktoum is the Chairman and Main Policymaking of Emirates Airline & Group.

One of the world’s top best airlines, Emirates is the largest as it is in middle

The strong competitive advantages which low – cost airline such as Air Asia is equally causing Mas to restructure their operations, there resource such as airplane and the quality of their cabin crew tends to be looked at deeply. Mas has the oldest airline in Malaysia they have to use the advantages to continue to stay at the frontline in the aviation industry by them using available resources effectively with the help of the government and come up with a strong strategy so as to compete and stabilize its product in the aviation industry.

Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees."

To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel

The management of a company usually formulates the mission and objectives of that company based on its available resources, capabilities and core competencies. While doing this internal analysis, management can identify how the strengths of that company can assist in achieving its goals and how its weaknesses may hamper them.

As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay

The project requires the student to carry out a research, analysis and discussion on how a Singapore listed company can access to the country’s financial system and how it benefits the company in achieving its business objective. The research will cover the various types of financial services offered by financial intermediaries whom the corporation can access to.

Malaysia Airlines (abbreviated MAS), is the government-owned flag carrier of Malaysia. Due to fuel price hiking, inefficient management, global economic crisis, government intervention and low load factor, MAS suffers substantial loss which