Malaysia Tourism Promotion Board ( Mtpb ) Essay

P4) Review factors that have contributed to one declining destination (Cyprus) and one developing (Greece) in the European travel market.

Visitors from these countries predicted to have more than double in the coming years as well as double of their spending in travel. This is a good opportunity for Australia tourism industry to enter into the five market in order to boost the tourism in Australia. People in five of these countries are going up to middle class with the rising of spending which the growth of travel out of their countries can be foreseen. So, we will need to find out and know the demographic, psychographic, economic condition, political and environmental of these countries, as they are all different. Through the partnership of Tourism Australia and UNWTO, they hope that the related sectors are able to understand more about the five-targeted countries in Asia and gain competitive advantage through the report that has been

The graph shows the latest sterling exchange rate against most leading currencies which is the Brazilian Rate.

Kotler and Armstrong (2010). The marketing mix is often crucial when determining the MOGH unique selling points and how to market them correctly.

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

Tourism & hospitality is one of the world’s rapidly growing industries as income is generated through the expenditure of goods & services required by tourists. The tourist is therefore very important to the wellbeing of many countries.

Britain has been over the news due to the British exit the European Union, which this event is known as Brexit (Hunt, 2016). This decision brought a large impact on every country in Britain, but the Britain has not started negotiate with European Union about adapting regulations to minimize their negative consequences. Before people can list potential impacts of Brexit on Britain’s tourism, it is important for people to understand how well the Britain was doing in the tourism industry. In addition, it is important to analyze and understand what type of tourism impacts on Britain. So, people would know how Brexit will change its policy and what impacts will bring to their current life. It will provide an idea of how the changes of regulations will impact different countries and the region. Thus, it provides an understanding of how tourism helps to develop the Britain in terms of environmental impacts, socio-cultural impacts, and economic impacts.

The current research paper covers the main effects of global tourism, both positive and negative. International tourism is a significant sector of business. For some countries it is one of the main sources of national income. The most important positive economic effects of tourism are as follows: increase in budget revenues, production expansion, stimulation of investments, and improvement in the population’s welfare. Tourism influences social and cultural lives of people in a positive way by stimulating the development and revival of local cultures and encouraging intercultural exchange.

The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive)

1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

The supports from the Malaysia's government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008), tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012), Langkawi island is one of the most popular holiday destinations. Again, the supports from Malaysia's government will create a greater changes for tourism industry in Langkawi Island (as well as for Meritus Resorts & Spa). By offering some recreational

Analyse the role of the National Tourism Organisation (Tourism New Zealand) in terms of New Zealand tourism destination marketing.

Malaysia has invested in a wide range of tourism destinations for tourists. This country is blessed with diverse cultures, traditions and histories, coupled with different landscapes and natural resources; the country has built a strong and fascinating appeal for both local and international tourists. Tourism sector, therefore, is of great importance to Malaysia’s economy as one of the major foreign exchange revenue or earnings second to the manufacturing industry.