Malaysian Airlines Case Study

Pakistan International Airlines is in competition with not only international airlines but also with domestic airlines on the various routes to the Middle East and the Gulf. Due to fierce competition and rising oil prices, international aviation industry regulations and some internal factors such as human resource issues of over recruitment, de-motivated employees, mismanagement of resources both in case of manpower and other resources, aged fleet, corruption and lack of accountability PIA is facing a deep financial crisis. It is losing its market share both in international market and domestic circuit. The present research is done to know about the current situation of PIA and the factors underlying the poor performance of the organization. Nepotism, lack of management, poor service provisions are some of the factors identified through this piece

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Many organizations have experienced some form of public relations problem or crisis. The severity of these public relations problems can vary from very minor to very serious. A public relations problem can arise from a number of areas including leaked information about the practices of a company that could be damaging to their business or sales. In addition a public relation crisis could be dealing with a human resource problem or exposure of poor treatment of employees

The airline industry in the Philippines started in 1941 when the Philippine Airlines was founded. PAL then operated as a monopoly in domestic travel. Then other airline companies emerged in the industry (Reference: PAL History, PAL Website). The airline industry is very dynamic. It changes from time to time. An airline company closes and another one opens. The changes are very drastic making it very interesting to study about. One thing that proves this fast changing pace is that PAL used to be the largest airline company in Asia. And currently, it is not doing well on its finances forcing them to lay off employees and downsize the company (Reference: Philippine Airlines Income Forces Cost Cuts

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

Many people view the role of a public relations professional within an organization as one that involves “making the company look good” among other image enhancing functions. Whether they are called PR professionals, PR people, media relations folks, they are the ones typically called on to inform the public of updates or improvements, they are called to help change the perception of the public, help with rebranding efforts and in the event of negative press or other crises, public relations professionals are often called on to “fix things,” to wield that magic wand of words and press releases to make the bad stuff all go away in an effort to preserve or salvage a positive identity. Many would be surprised to learn that the role of a

The purpose of this interview is to see first hand how different people view public relations. Participants were chosen based on their major in order to avoid having only PR majors answering the questions. These interviews were conducted one-on-one in order to avoid biasing the participants’ opinions and views.

This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test).

The perceived ‘cantankerous’ relationship that characterises the exchanges between public relations professionals and media practitioner’s has been rife since the birth of public relations. The pair is, in its simplest term ‘frenemies’, they do work together, albeit covertly, and are usually hesitant to admit (on the media side) their cooperation. However, there is no absolute trust held between the two since there is a shifting power of control and influence that continually changes, which Fletcher (as cited in Hobsbawn, 2010, p. 64) believes is due to the market value of the particular product that public relations is representing. Media practitioners are often called the ‘watchdogs’ of

In fact, even the journalism literature suggests that some 40-50 per cent or more of all the news that’s reported on any given day originated in PR departments” (Parsons, 2008). Hence, Parsons’ goes on to further elaborate that even though the relationship between journalists and public relations personnel is indeed significant, there are also ethical problems that are naturally evident within that connection.

If I was in charge of the company’s social media, I would address the issue of how the mass media covered the company’s unfortunate accident by issuing a press release conference. The press release conference will be able to assure the friends and families of those that were involved in the accident, that there were no life threatening injuries to their loved ones. The conference will address also the company’s standpoint of being top of the situation by taking care of all damages to the company and their employees. Making a statement to the press shows the media the company’s concern towards their employees are their top priority. Public communication is the key to establishing a trusting relationship with social media. When the company speaks directly to mass media about the incident, it spreads accurate, trustworthy information that will bring positive publicity towards the company. It is one of the most effective ways to get the company’s message across a sea of listeners. In the article Government Press Releases and Citizen Perceptions of

12 Porters Five Forces analysis............................................................................................................................................................ 12 PESTE........................................................................................................................................................................................................ 13 SWOT Analysis ...................................................................................................................................................................................... 13 SIA Resources ............................................................................................................................................................................................. 14 Alliances and Acquisitions .................................................................................................................................................................... 14 SIA Positioning........................................................................................................................................................................................... 15 References ......................................................................................................................................................................... 16

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

The project requires the student to carry out a research, analysis and discussion on how a Singapore listed company can access to the country’s financial system and how it benefits the company in achieving its business objective. The research will cover the various types of financial services offered by financial intermediaries whom the corporation can access to.

Malaysia Airlines (abbreviated MAS), is the government-owned flag carrier of Malaysia. Due to fuel price hiking, inefficient management, global economic crisis, government intervention and low load factor, MAS suffers substantial loss which