Malcolm Baldrige National Quality Program Paper

1283 WordsFeb 7, 20126 Pages
CERTIFICATE OF ORIGINALITY I certify that the attached paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else. I have identified the sources of all information whether quoted verbatim or paraphrased, all images, and all quotations with citations and reference listings. Along with citations and reference listings, I have used quotation marks to identify quotations of fewer than 40 words and have used block indentation for quotations of 40 or more words. Nothing in this…show more content…
When marketing a product or service, the organization must be certain that the product or service that they are providing is one that the customer wants. Quite often marketing efforts fail when the organization developed the product/service first, then tried to convince it’s customer to buy it. One of the greatest marketing flops of all time was when the Coca-Cola Company decided to change it’s formula in 1985 and introduced it as “New Coke.” It was a disaster. Sales of the New Coke were very low and the Coca-Cola Company was receiving many phone calls and letters from angry customers who demanded the old formula back. The Coca-Cola Company brought back the old formula two months later. Reintroduced as “Coca-Cola Classic,” it was sold along with New Coke and outsold it by two to one in supermarkets. The Coke case is a classic example of what happens when an organization fails to conduct proper marketing research. The key for a successful marketing effort is maintaining a level of customer satisfaction while at the same time, creating a profit for the organization. Profits must be made in order for the organization to continue to do business. Marketing is a concept that is always evolving. New definitions of marketing are being written daily. Marketing plans are an inessential component for all businesses. All businesses that are successful have followed a plan. Their success did not happen because of luck, it happened because the success
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