Mall Culture

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Gone are the days when people had to buy different things from different places. People would visit local Kirana stores for purchasing daily-required household materials, and go to some other local markets for buying clothes. Shopping was never as convenient for people as it is now. The shopper gets the experience of one stop shop. From apparels to FMCG goods, the consumer gets leisure time visiting malls. Each store offers an individual a wide variety be it for choosing a stationery pen or a laptop. One of the reasons for the existence of mall culture is globalization. Products and brands from various places, cultures and communities are under one roof. One of the central features of conventional shopping areas and stores has been…show more content…
It suggests a sense of choice - where to go? What to buy? We have a prospect of shopping unveiled before us. The mall is also hybrid in another sense, it is a place for shopping and of social interaction. It is not uncommon to see the mall’s spaces transformed into spaces of youth culture, with youngsters meeting friends for an evening. A lot of space in the malls is occupied by food courts and entertainment zones where people of all age groups come to eat, drink, chill and relax. All this adds to the footfall in the malls. Food courts in malls provide a wide range of options which represent the global village of food culture. One can choose from Chinese, Italian, Indian or Mexican the list is endless. Malls, have either cinemas, game space or spas for leisure and recreation. In fact it can be argued that shopping is only one of the several purposes of a mall and leisure is central to its very structure, style and organization. Leisure shopping i.e. pleasure shopping for non essentials is an important aspect of the mall culture .A stroll through the mall which might lead to an actual purchase is about the pleasure of the stroll of spectacle and secure environment. The constant pipe of the music is part of the malls attempt to ensure that we see it as space of relaxation and leisure. However it is not that the mall is exclusively the producers design. In spite of the wide variety that a mall offers there is always a lack of individuality since

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