Manage Market research

4086 Words Jul 31st, 2014 17 Pages
UNIT CODE – BSBMKG607B
MANAGE MARKET RESEARCH

Training Package
BSB07 - Business Services Training Package
National Course Number and Name
BSB60507 Advanced Diploma of Marketing

TAFE NSW Course Number and Name
17857 Advanced Diploma of Marketing
Version
3.0
Campus
Newcastle
Year
2014
Semester
Onwards
Skill Set (if applicable):
Unit Code
BSBMKG607B
Unit Name
Manage Market Research
Assessment Event, Method and Due Date
Assessment Event 1,2,3 – Due 4 August 2014

Units Elements
Unit: BSBMKG607B Manage Market Research
Elements Covered:
1
Prepare market Research
2
Engage external consultants or service providers
3
Manage market research activity
4
Evaluate research processes and findings

Student
…show more content…
To be deemed competent the learner must

Submit a comprehensive research plan
Submit a detailed report on the research findings
Devise and document measures and procedures for measuring the impact of the research information on the marketing decisions To receive a CREDIT grade the learner must

meet all the criteria of a pass grade demonstrate creativity in the selection and execution of research methods and processes use or simulate the use of external consultants to conduct the research prepare a detailed timing chart for the research process indicating use of resources and personnel provide an analysis of the usefulness of the research findings To receive a DISTINCTION grade the learner must

meet all the criteria of a credit grade demonstrate superior analytical and creative skills in the selection of research approaches provide professional standard project management documentation for the research use value analysis to evaluate the research information make recommendation on improvements to methods and processes for future projects.

Assessment Event 1
You need to review existing policy and procedure documents (in the appendices of your Student Workbook) and develop guidelines for managing the process of gathering research information. You also need to identify and plan to

More about Manage Market research

Open Document