Management 303 Swot

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Malav Patel 03/19/2015 Business Management 303 John Deichstetter SWOT Analysis SWOT Analysis of Wal-Mart Unraveling the concept of Wal-Mart exposes a simple idea of providing basic necessities at an affordable rate. A superb way of viewing a business is to look objectively at its’ operations. This begins by looking at their strengths, weaknesses, opportunities and threats or to conduct a SWOT analysis of Wal-Mart. * A strong point of Wal-Mart is that they have developed a loyal customer and employee foundation. This interaction is vital and helps the company grow and learn. They achieved this loyalty with good customer service, great pricing for the products and by moving to areas of the country that are often…show more content…
* Wal-Mart is the world’s largest grocery retailer and the control of its’ empire, despite its’ IT advantages, it still leaves a lot of weak area where they need to use their resources to the fullest and find a way to solve that as soon as possible. * The opportunities for Wal-Mart are where their resourcefulness ends. Wal-Mart needs to focus on the future and improve their perception. American consumers are driven by cost however that is now starting to change. People in America perceive the larger picture and Wal-Mart needs to start promoting positive ideas. * Expand to other countries * Improve local communities perception * Lobby Federal Government for tax breaks and incentives * Promote fair trade and human labor laws * Promote green world * A new marketing campaign * Hire young staff * Certain new rules and regulation when it comes to customer service. * To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets. Example – bharti- Wal-Mart in India. * The stores currently only trade in a relative small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets. * According to me there are very few threats to Wal-Mart but I have mentioned the few I found, which may be causing problems for the company. * Current economy * Tariff taxes * Employee unions * Warehouse

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