Malav Patel 03/19/2015 Business Management 303 John Deichstetter SWOT Analysis
SWOT Analysis of Wal-Mart Unraveling the concept of Wal-Mart exposes a simple idea of providing basic necessities at an affordable rate. A superb way of viewing a business is to look objectively at its’ operations. This begins by looking at their strengths, weaknesses, opportunities and threats or to conduct a SWOT analysis of Wal-Mart. * A strong point of Wal-Mart is that they have developed a loyal customer and employee foundation. This interaction is vital and helps the company grow and learn. They achieved this loyalty with good customer service, great pricing for the products and by moving to areas of the country that are often
…show more content…
* Wal-Mart is the world’s largest grocery retailer and the control of its’ empire, despite its’ IT advantages, it still leaves a lot of weak area where they need to use their resources to the fullest and find a way to solve that as soon as possible. * The opportunities for Wal-Mart are where their resourcefulness ends. Wal-Mart needs to focus on the future and improve their perception. American consumers are driven by cost however that is now starting to change. People in America perceive the larger picture and Wal-Mart needs to start promoting positive ideas. * Expand to other countries * Improve local communities perception * Lobby Federal Government for tax breaks and incentives * Promote fair trade and human labor laws * Promote green world * A new marketing campaign * Hire young staff * Certain new rules and regulation when it comes to customer service. * To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets. Example – bharti- Wal-Mart in India. * The stores currently only trade in a relative small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets.
* According to me there are very few threats to Wal-Mart but I have mentioned the few I found, which may be causing problems for the company. * Current economy * Tariff taxes * Employee unions * Warehouse
Wal-Mart, the multi-billion company and the second largest employer in the world, is the most controversial corporation in the world. Wal-Mart is a global powerhouse and affects many people around the world. Wal-Mart is constantly getting attacked from unions, human rights groups, small towns and small businesses. Wal-Mart is accused of treating their workers poorly and driving small businesses out of business. But however these accusations are false or over exaggerated. Wal-Mart offers families and low income people quality products. Also, they pay their workers competitive wages and treat them with respect. Wal-Mart opens their stores in rural and under developed areas. Wal-Mart improves the lives of the people who live rural area and
Thus Wal-Mart is looking outside the box for opportunities. Globalization efforts happened quickly despite the fact that many people were skeptical about Wal-Mart’s opportunities in the international marketplace. In the year 2006 over 40% of Wal-Mart’s stores were internationally located.
The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.
Wal-Mart founded in 1962 by Sam Walton is now the largest American retail corporation. With thousands of chains of stores and warehouses Wal-Mart monopolized the American retail industry. In addition, Wal-Mart is the second largest retail corporation in the world employing of two million employees world-wide. As one of the most valuable corporations in the world Wal-Mart continues to improve their sales annually while offering some of the lowest prices available. Wal-Mart’s famous low price guarantee, come at a high expense of the environment, the small businesses, education, the rights and safety of the consumer, but most importantly their employees. Although Wal-Mart has plays a dominate role in American economy, this “American”
The evolution of Wal-mart from the early 1960s to the present day has set a benchmark that few can achieve. Wal-mart executives have been successful nationally as well as globally. The knowledge and expertise in economics have made Wal-mart a global giant. The research completed is the final recommendations by the members of research team C and will address questions regarding global competition and issues of the organizations ability to expand or reduce current operations.
Wal-Mart has expanded beyond the United States, they have gone global. Wal-Mart continues to offer food and goods at a low price and continue to thrive by using the mission statement that the retail giant was built upon which is great customer service and low prices.
Like any business, Wal-Mart has to continually assess their strengths, weaknesses, opportunities, and threats in order to continue to be competitive. Awareness by the executives to what is happening locally and globally will further the expansion of Wal-Mart.
Wal-Mart’s sheer size gives it unrestrained economic power which allows it to drive down costs in the retail and manufacturing sectors and to enact its own standards with regards to its work force.
Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.
The success of Wal-Mart is due in large part to its ability to consistently produce high quality products at a low cost. This is very critical to the future success of Wal-Mart because it provides consistency to customers who are price sensitive. By committing themselves to "Everyday low prices," Wal-Mart assures customers that the products sold within their stores are competitive in reference to its retail competition. This low price strategy also provides Wal-Mart with a
Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail
When you talk about Wal-Mart the first thing that you have to remember is that they are the largest retailer in the world. Wal-Mart employs more people in the United States than any other company and is second only to the federal government in the number of employees that they have on the payroll. These are important facts to consider in that due to their tremendous size, Wal-Mart has an enormous
In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.
The strengths of a company are the qualities that enable them to accomplish their mission. According to walmartstores.com Wal-mart strives to help people save money so that they can live better. Wal-Mart is known as a powerful
By opening its own warehouses and buying in bulk Wal-Mart managed to reduce its costs and provide customers with better prices. Even today Wal-Mart believes in doing everything they can to minimize their costs in order to provide a cheaper and more affordable shopping experience to their customers. Currently Wal-Mart has approximately 2.2 million full time employees, and revenue of about 4.8 billion and operates over 11,000 stores in 27 countries around the world. Wal-Mart has always been very focused on their employees, shareholders and their community. They have promoted about 170,000 people to jobs with more responsibility and higher pay to show how much they value their employee’s work. By keeping unnecessary spending down within the corporate level Wal-Mart is able to give so much back to its well-deserved employees, shareholders and communities. Wherever Wal-Mart can save money they make sure that they do. Even after doing all of this they still make sure they follow Sam Walton’s concept of offering “a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; and a pleasant shopping experience.”