Management Accounting Systems: a Balanced Scorecard Essay

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

Because we have not been notified of any substantial changes within the company’s financing agenda or asset acquisition goals, we find it safe to assume that Telus will continue to use the same financing weights in the near future. Another thing that we believe Telus should consider is avoiding the issuance of Preferred Stock in the future. Although this type of stock is less restricted, it can considerably affect the company’s overall cost of capital based on a higher after-tax cost and given that this type of stock is not tax

Directive types of feedback are used to provide clues that the quality assurance staff can use to device the best possible course of action. It is helpful in creating a non-confrontational and non-threatening environment from which to create positive change. Developmental types of feedback are similar to directive types, in that they empower the internal assessment and quality assurance staff to make decisions. Likewise, guidance is a good way to help steer quality assurance staff in the right direction. When it is strategic, signposting can also be helpful for improving quality outcomes.

The organisation’s goal is to achieve long-term value for its customers, shareholders and its employees through domestic and growth outside of Australia.

This keeps the firm in touch with the customer and provide the basis for measuring performance in customer satisfaction.

4.0 Marketing objectives:The marketing objectives of Telstra for the future market are:•To segment the industry and focus upon the target customer group in the identified target region.

“To continually provide our members with quality goods and services at the lowest possible prices.”

Because of competitors and new entrants like Optus or Vodafone and to meet customer satisfaction to be profitable, Telstra was required to reorganize its long term goals from product base marketing to a customer focus.

“To give the people of Australia a shop they trust, delivering quality, service and value.”

business purpose. All-in-all their promise is to have the best quality in customer service with a

SingTel (Singaporean-owned Company) and Telstra (Australian-owned Company) are leading corporations in communication with major businesses in fixed telephony, mobile phone and Internet. The two companies each have more than a hundred years of experience in telecommunication with domestic and international markets. Although they both have subsidiaries and joint ventures overseas, Telstra’s concerns are limited to Asia-Pacific and North America markets, while SingTel focuses on a wider range including Asia-Pacific, North America, Europe and Middle East. Optus – a SingTel subsidiary - is the second largest telecommunication provider in Australia whose Earnings Before Interest, Tax, Depreciation And Amortization (EBITDA) is

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

Telus Communication Company has an obligation to managing the day-to-day running of the organizational business to the highest standards and to provide a friendly, unbiased and secure environment for employees. Also, the organization wishes to provide a comfortable, productive, legal and ethical work environment. To this end, the organization admit that a contributing factor to the achievement of this goal is by providing an approach for conflict resolution. This also provides the workplace with a process for continual improvement to ensure high-quality service to customers.

Telstra has a long history in Australia, starting together with Australia Post as an administration division, the Postmaster-General 's Department. Telstra is now completely privatized and has been going through a change to become more client oriented under its late CEO, David Thodey. New CEO Andy Penn is required to expand the attention on development in universal markets. The central government 's National Broadband Network (NBN) is making changes in the business and will see the organization logically offer its copper and HFC systems to NBN Co.

Distribution – to make certain they are getting the latest most innovative products to customers quickly