Management Assignment Ryanair

Better Essays
Business Management (BM291)

Date: 30/11/09

Table of Contents
Introduction 3
Q1. Manager Profile & Job Description 3
Assignment 3
Key Accountabilities: 3
Management Roles 4
Meeting challenges 4
Reporting 4
Summary of work experience & educational attainment 5
Organisational Chart 6
Q2. Comparisons against Fayol’s key managerial roles 7
Q3. Future challenges of the Ryanair Director of Operations 10
Q4. Effectiveness of the Manager 11
Bibliography 13
Questionnaire 14
SWOT matrix for Ryanair Director of Operations 17
PESTEL for the Ryanair Director of Operations 19
Competing Values Model (Quinn et al) 21
Terminology/Abbreviations 22


We have selected a senior manager in
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• Any delay in aircraft turnarounds leads to grounded aircraft which ultimately results in lost revenues.
• Factors effecting on-time performance include human error, operational inefficiency or weather related issues to name but a few.

Summary of work experience & educational attainment

Prior to joining the aviation industry Mr O’Brien graduated from the Irish Military College and served as a Cavalry Officer in the Irish Army for over six years. This background coupled with his acute business acumen provides him with excellent control & organisational skills – the ability to complete company objectives with almost “military precision” - essentials of the aviation industry.

Name Mr O’Brien O’Brien
Age 45
Current role Director of Ryanair Operations
April 2007 – Present
Emergency Director Coordination of Ryanair Flight and Ground Operations Previous roles Director of Ryanair of Flight Operations from May 2002- March 2007 Coordination of Ryanair Flight Operations Director of U.K. Operations April 1998 - May 2002 Coordination of UK based Flight and Ground Ops Regional General Manager for Europe and CIS for Aer Rianta International
1996 – 1998 Director of Ground Operations and In-flight with Ryanair
1992 -1996
Educational achievement
MBA Strategic Management
BA Business management

Organisational Chart

In the following diagram Mr O’Brien’s position in the organisation falls into the classification of
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