Management Course: Mba−10 General Management

Satisfactory Essays
Course: MBA−10 General Management

California College for Health Sciences MBA Program



McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum

International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell

Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M & A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux

and others . . .

This book was printed on recycled paper. Management
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What will be the effect of the rapid gyrations in markets that emphasize the difficulties that accounting practices face in determining true performance costs and that forecasting programs confront in establishing the economic determinants of corporate planning? In addition to these challenges, many analytical and strategic evaluation approaches that are used in an attempt to identify and project how well a company is performing have been overwhelmed by the frequency and magnitude of these economic groundswells. In today’s competitive climate, where the changes outside a business exceed the productive changes within a business, a company’s future viability is clearly under enormous stress. To maintain business growth and a sustained economy, it is essential for managers to understand and find solutions for these and other fundamental wide-ranging issues. The bursting of the high-tech bubble both in many start-up companies and in major segments of established firms dissipated many entrepreneurial efforts and the large sums of money that were spent to create organizations that never earned a profit and were often hugely unsuccessful as business entities. However, this enormous cost to some companies also created beneficial impacts for many other companies in dealing with these fundamental wide-ranging issues. These beneficial impacts had
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