Management Information System

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

A coupon is a discounted ticket provided by a manufacturer or a local grocery store to help advertise goods on the market. Couponing is the practice of distributing coupons to consumers as a form of product promotion. Furthermore, couponing is seeking or collecting discount coupons to save money primarily on food and household purchases. However, there is a much broader spectrum for coupons’ use. The negative part about couponing

Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants. Groupon has many features from personalization of product offerings to specific demographics and target segments. In addition, a more defined value proposition allowing merchants an opportunity to showcase their own product offerings on

Have you noticed that almost every merchant, credit card and business is now offering rewards programs? Loyalty programs are all the rage – and so is finding discounts. Discount coupons have never been more popular or used more than they are right now. Even high-end department stores offer membership rewards and discounts via email and through the mail.

Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. That’s when Andrew Mason came up with the excellent concept for Groupon. “Part of Groupon’s success is the simplicity of its business model…” (Kerin & Hartley, p. 110) Groupon offers “Deal of the Day” coupons from local and nationwide

In 2011, the director of staffing for coupons.com Ken Perluss, saw the need for a manageable system to find the right employees to keep up with the growing size of coupons.com. Purluss looked to Jobvite Hire and found the perfect match with them. With Jobvite Hire, coupons.com was able to fulfill their plan to double the size in employees in as little as six months (http://www.jobvite.com/portfolio/couponsdotcom/). It was interesting to find that in 2014, Retailer iQ was launched. Retailer iQ personalizes coupons sent to customers found in the companies database, sending customers items that interest and suit their needs (coupons.com ,2015). With the introduction of Retailer iQ, digital coupon transactions increased nearly 70% going from the second half of 2014 into the first half of 2015 (“coupons.com Incorporated”, 2015). Additionally, it was impressive to see that when coupons.com first filed for an IPO they opened the stock price at $16 and were able to trade for $31.22 (McGarth, 2014).

The premise is simple -- companies get free coupon advertising without paying any upfront costs. Merchants sign up and agree to certain promotional limits, and Groupon does the rest.

Groupon is a deal of-the-day site giving top notch rebates on products or administrations for occupants of a specific market. This deal as of now exists in more than 150 urban communities in North America and in more than 100 around the world. Essentially, Groupon highlights an area particular coupon every day, and the offer just winds up plainly substantial if a specific number of individuals additionally buy the rebate (subsequently the name-a straightforward blend of the words "Amass Coupon").

Lastly, Nail 21 should offer a discount on Groupon because it is a common platform for many people to find steep discounts that will make them want to try new things. According to Early Gift Card Redemption Could Help Stores Grow Business Faster by Mario J. Miranda, he says “The results of this study suggest that store promotions facilitate moving gift card recipients from a state of volition control to elaborating on the potential of adding value to the gift vouchers, inevitably bringing forward the hierarchy of effects that expedite consumers becoming regular store patrons who gift the store's vouchers to others”.

Artisan settled on key choices that have brought Groupon to where they are today. The organization gathers benefits as well as half of the real deals in return of presenting another client. Additionally, the organization plan of action depends on accepting offers every day from nearby firms through messages which incorporates eateries dinners, rebate up to 90% and post moving. Groupon gave offers that terminated soon after a couple of hours and crossed out them if didn't get least purchasers as chose. These choices impact the organization's advancement positively. They have around 83 million endorsers in around 43 nations. By 2010, they spread their business in 100 markets of Europe and 150 of U.S and have around 35 million clients over the glove. Likewise, as it ends up noticeably important to purchase coupon bargain before it tips, everybody among purchasers begins

Despite the small sizes of merchants, Groupon maintained a high-touch relationship to fulfill its customer-service philosophy. The growth in Groupon sales force reflected international operations. This resulted in a high revenue increase of Groupon Company by 380% in 2011. This rise in revenue was attributed to an increase in marketing expenditure and enhanced company’s sales force. Despite the significant growth in income, the company’s operating income remained flat.

As Groupon is established in many countries of the world, a global strategy has to be pursued

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

In my opinion Groupon is not a ready-to-go solution to the problem of low marketing budgets of many local merchants. If Groupon is good

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to: