Management Information Systems

2648 WordsApr 19, 200511 Pages
1. General Motors has several internal and external influences that are challenging them to reduce their operating costs and become more efficient. In doing an analysis of the General Motors using Porter 's Competitive Model these influences become clear and opportunities for the company to reduce costs and increase efficiency using information systems becomes obvious. Porter 's Competitive Model is a model used to describe the interaction of external influences; specifically threats and opportunities that affect an organizations strategy and ability to compete [Laudon & Laudon, 2005, p. 103]. Starting at the center of the model is the current industry, which includes General Motors and their typical competitors, such as, Ford,…show more content…
It now takes General Motors approximately 18 months from initial design to production. Customers also play a part in the competitive forces model. General Motors still struggles in changing potential and actual customers perception of the company from a second rate automobiles compared to their competitors. With the Internet service and new product development technique they hope to change this perception and bring new automobiles and services to these customers. Information technology has played a large role in the redesign of General Motors. They have been able to successfully reduce operating costs by becoming more efficient and competitive. They have integrated several systems and have stream lined internal processes to reduce costs and have also utilized the Internet to gain new customers and aid in sales of automobiles. General Motors will need to continue using information systems to gain advantages over their competitors and to stay a major competitor in the automotive market. 2. Within the last few years preventing future terrorism attacks like the one that occurred on September 11th has become a major concern for both citizens and the government of the United States and globally. In response to this concern, governments and their organizations have created massive databases of personal information on
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