Management Information Systems

5690 Words23 Pages
Management Information Systems

MANAGING THE DIGITAL FIRM

Chapter 1 Managing the Digital Firm

Kenneth C. Laudon

Jane P. Laudon

9th edition

PEARSON

Prentice Hall

2006

www.prenhall.com/laudon

Chapter 1 Managing the Digital Firm

Objectives:
After reading this chapter, you will be able to: 1. Explain why information systems are so important today for business and management. 2. Evaluate the role of information systems in today’s competitive business environment. 3. Assess the impact of the Internet and Internet technology on business and government. 4. Define an information system from both a technical and business perspective and
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The local restaurant probably manages their lunch-time crowds using hand-held devices that allow the waiter or waitress to communicate menu orders directly to the kitchen. The rental car company uses information technology to track not only customer orders but may also use global positioning systems that relay the exact position of every car wherever it is. Your local drycleaners may also use information technology to keep track of all their chemical processes to ensure regulatory compliance. In short, there are very few businesses and organizations that do not currently use some form of information technology.
Productivity
Simply put, effectively managing your organization's information technology and resources will increase the productivity and effectiveness of your company. With the right technology workers can increase the amount of work they are able to accomplish in less time than ever before.
Strategic Opportunity and Advantage
Businesses and organizations simply can't stick their heads in the sand and ignore all of the improvements and inventions that are available nowadays. If they choose to do so, chances are their competition won't. It's not just the improvements in current processes that are available but the opportunities for new products or services that businesses can take advantage of with information technology.
How Much Does IT Matter?
For many years
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