Management Plan for Caracal

1564 Words7 Pages
Conrad Gabriel Ho
Business of the Creative Enterprise Level 2: Artist Management
23rd February 2011

Management Plan for Caracal
Caracal is an alternative-rock band based in Singapore which has been around since 2006. The band consists of five members, KC Meals on vocals, Henry Louis Velge on the bass guitar, Gabriel De Souza on the lead guitar, Field Teo on the rhythm guitar and Martin Kong on drums. Since their debut into the local scene in 2006, Caracal has gained fame among the locals in Singapore and is considered as one of the few bands to succeed alongside The Great Spy Experiment. Currently, Caracal has signed a contract with Straits Records - their type of label is still indie-, which is a local
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Also, making sure that media attention on the band is closely monitored while sending press releases to the media informing about upcoming performances and public appearances. Lastly, the manager has to acquire the help of a publicist or if not needed, publicise the band as it adds value to the band by setting up CD sales, getting more bookings for shows and interviews. Opportunities for Caracal is that being based in Singapore, the market is small and is easier to break into the music scene and be one of the famous bands around. On the other hand, the limitation of being in Singapore is that the music scene is not as recognized and huge such as companies in the United States of America where talent scouts are everywhere looking for new talent every other day for their record labels. Therefore, an action plan must be set for the goals, aims and objectives of both the band and the manager must be put into place. Firstly, with the band flying off overseas for the Canadian Music Festival in Toronto, press releases must be printed and sent out to the media involved in the music festival. Not stopping there, more press releases and also portable info-packs should be printed out so that when attending artists networking conferences in Canada, the United States of America or in fact anywhere around the world, the manager is able to promote their band to A-list record labels or scouts. Networking is an

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