Management Report Esprit

1. A brief description the research project and issue under investigation and an analysis of best practice in relation to this issue. (2.1 and 2.2).

The paper will begin with a Review of the Research. This section will summarize all the information gathered for this paper. Here the background will be given and the foundation laid for the rest of the report. Next will be the Application of the Research. This is

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

5. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Brown, T. (2014). Basic Marketing Research, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781305178571/page/24

Supplementary Material In each guideline, specific points must be adapted to reflect a company’s products and/or services. The decision as to the appropriateness of specific data and the depth of coverage depends on company objectives, product characteristics, and the country market. Some points in the guidelines are unimportant for some countries or some products and should be ignored. Preceding chapters of this book provide specific content suggestions for the topics in each

2. Introduction ............................................................................................ 3 2.1 Aims and Objectives.................................................................................................. 3 2.2 Methodology.............................................................................................................. 3 2.3 Description of Organisation ....................................................................................... 4 2.4 Legal Environment .................................................................................................... 5

1. INTRODUCTION ........................................................... 3 DESCRIPTION ................................................................. 3 PURPOSE.......................................................................... 4 PROFESSIONAL INTEREST......................................... 4 2. 3. 4. LITERATURE SEARCH

Executive Summary.……………………………………………………………….2 Problem Statement ………………………………………………………………...2 Situational Description and Strategic Analyses …………………………………...3 Strategic Analysis Overview & History.……………………………………………..3 External Environment.……………………………………………6 Internal Environment.…………………………………………….6 Intellectual Assets.……………………………………………......9 Strategic Formulation Business Level

The data used to perform analysis has been taken from the case study only. The factors available are:

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

With the support of relevant examples, examine the development of management theories and how these theories may affect the management practices in PRIMARK:

This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths, weaknesses, opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially China. The report reviews the financial and non-financial objectives of the company’s strategies and their affects for the stakeholders. Prada is engaging in their attempts to achieve their objectives. The strategic

Various heads of these departments alongside a board and an assigned president then made decisions for the organization thereby adding a ‘visible hand’ to the affairs of the organization leading the enterprise in a set direction. Another point to be taken under consideration here is that an industrial enterprise, in addition to the functional units, also expanded in other ways. There were defensive expansion trends i.e. horizontal or vertical expansion, and the offensive ones, i.e. geographical and product diversification. Further evolution in the industrial enterprise led to performance monitoring measures i.e. inclusion of a long-term and innovative corporate strategy with middle and the top management being the sole decision makers. However, with labor intensive industries i.e. printing or textiles, they don`t offer a competitive advantage for the integrated enterprises (Chandler & Montgomery 1979: 71). Therefore, in these cases, mass retailers tend to dominate with large purchasing units while eliminating other intermediaries.

Preface ............................................................................................................................................ 3 Management Summary .................................................................................................................. 4 Background ..................................................................................................................................... 5 Scope and Objectives ...................................................................................................................... 8 Work