Management Report Esprit

10259 Words Apr 15th, 2010 42 Pages
Introduction to Management and Research Methods

EFO249
Fall 2009

Group Project : Final Management Report
Company:

International Marketing
Group 6 International Marketing:

Friederike Busch : fbh09002 Wiwatchai Jirawattananukool : wjl09001 Saruta Cholviroj: scj09001 Himmet Baran : hbn09004

Tutor : Tobias Eltebrandt

1

Table of Content
1. Introduction .................................................................................................................................. 1 1.1 1.2 1.3 1.4 2. Purpose of this Management Report ( .................................................................................... 1 Research Question
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19 Leading Principles ......................................................................................................... 20

4.4.1 4.4.2 5.

Conclusion and Recommendation ............................................................................................... 21 5.1 5.2 5.3 Research Conclusion ............................................................................................................. 21 Strategic Conclusion.............................................................................................................. 21 Recommendation ................................................................................................................... 22

Reference List ....................................................................................................................................... 24 1

1. Introduction This report is a part of the course EF0249, ‗Introduction to Management and Research Methods‘. It utilizes the theories from the book of Bolman and Deal which describe the organizational management and the organizational frames. This report studies the management of Esprit Holdings Ltd1., one of the biggest apparel and fashion companies in the world. It manufactures and distributes men, women, and children 's apparel, including accessories. They have achieved outstanding business performance, expanded their business globally and effectively within a few decades and have

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