Management Report

Steve Madden is one of America’s most successful footwear companies. The founder of the company Steve Madden himself is from Long Island, New York. The youngest of three children, Steve‘s father owned his own Textile Business. Since he was a child Steve has been troubled and he battled with drug and alcohol abuse up until his conviction in 2002. Steve worked in many retail stores when he was younger and found a love for shoes and the fashion industry at the age of 16. After graduating from high school, he attended the University of Miami for two years until his father refused to pay tuition due to Steve’s poor grades. After leaving college, Steve worked for many retail companies learning the business. Steve and his friend collaborated to

The trade policies in NorthAmerica are quite liberal when compared to the other areas of operation such as LatinAmerica and Europe.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

This paper describes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study. The paper determines the various roles that the Vietnamese government played in this global business operation. This paper summarizes the strategic and operational challenges facing global managers illustrated in the Nike sweatshop case.

Steve Madden is one of the most well known shoe designers in the country. Working in a shoe store in his late teens, Steve Madden would begin his journey from shoe salesman to founding a shoe empire. In 1978, after his father took him out of the University of Miami for not doing well academically, Steve Madden came back to Long Island and took a job as a salesman in an local shoe store. A decade later, Steve Madden began designing his own shoes. After completing this project and tracking my investment for a total of four weeks, Steve Madden was not a good investment and resulted in a loss of money.

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

Steve Madden, Ltd., incorporated on November 10, 1998, and its subsidiaries design, source, market and sell name brand and private label footwear for women, men and children. The Company operates through five segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Company designs, sources, markets and sells name brand and private label handbags and accessories, and licenses some of its trademarks for use in connection with the manufacture, marketing and sale of various products of its licensees. Its products are sold through its retail stores and e-commerce Websites, as well as department stores, specialty stores, luxury retailers, value priced retailers, national chains, merchants and catalog retailers throughout the United States, Canada, Mexico and South Africa. In addition, the Company sells its products in Asia, Australia, Europe, India, the Middle East, South and Central America and New Zealand. It provides merchandising support to its department store customers, including in-store fixtures and signage, supervision of displays and merchandising of its various product lines. The Company 's subsidiaries include Steve Madden Retail, Inc. and BA Brand Holdings LLC.

The elimination of import tariffs on Vietnamese Footwear will not only benefit Nike, but the American economic interest as well. “The United States is the world’s largest footwear market valued at $71.7

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates & Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a competitive market.

The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product.

Enderle, K., Hirsch, D., Micka, L., Saving, B., Shah, S., Szerwinski, T. (2000, March 14). Strategic Analysis of Nike, Inc. Retrieved on December 14, 2005, from

Nike’s recent decline in market share and stock can be attributed to changing trends in consumer spending habits and apparel tastes. Nike can re-establish a competitive advantage in the short-run by implementing an innovative design team and brand ambassador. Long-run competitive advantage can be achieved by fully committing to a sustainable innovative business model or by incorporating innovative technology trends into their retail structure.

Report on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary = =

Firstly Nike sold its franchise licenses in different countries expanding the market share in sports wear industry, and then the company moved towards purchasing shares in equity to reduce the risk uncertainty. Finally the company managed to bring the dealers’s corporation under one direction enabling them a better control and monitoring capabilities. Nike is making new policies, analyzing the performance of marketing and advertising with the standards they have set to make sure that the company is in line with its required its standards in addition; company is moving towards improving its advertisement in order to make it more effective in different regions. Nike has also faced different issues while internationalizing the business, such as capabilities, access, finance and business environment; unavailability of trained workers, limited information about the market, inability of contacting foreign customers and new business environments describes these issues on a vast ground.