Essay on Management Strategies for Retail Market Management

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Management Strategies for Retail Market Management The newspaper headlines often bring about a clue regarding the status of the economy on a daily basis. We hear from newscasts on the radio and on the television of distressing news of the market rising and dropping daily and just about every website have news regarding the impending gloom of the economy both locally and globally. Corporations cannot hide from budget cutbacks and organizational restructuring and it is inevitable that any improvement will be for the good of preserving the company. Even though many changes occur during the course of transformation; leaders and managers alike will need to learn how to hold to a quality that keeps the employee and the consumer community …show more content…
This type of market management strategy works well for both the retailer and the product manufacturer.
Market Management
Premium’s management team consists of a core team that resides at their home office in Chesterfield, Missouri. This team consists of the president and vice president of the company, a human resource team, a technology and logistics department, and account managers. The next team level are recruiting managers and regional managers that are stationed across the country in specific zoned territories and within those territories are market managers positioned throughout the regions. This team has a few functions that are performed by the different levels and job descriptions. Each level has a level of responsibility and set of skills for maintaining effective team relationships with the clients and members. Many tasks are executed by the market managers.
By definition, market management is a person who manages the resources in a region for a specific brand or product (Anonymous, Market Manager, 2009). This profession can help make the best use of resources within a set market (Jones and George, 2007). It can provide current and accurate technology for training, product demonstrations, assisted selling, merchandising, and strategic consistency in specific markets. Employees are trained to provide guidance to teams of

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