Management Structure, Brand Value And Performance Of Axis Bank

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This report studies the internal environment, such as vision and mission, value system, management structure, brand value and performance of Axis Bank. Axis Bank, the third largest player in the private sector banking industry, caters to a wide clientele of large, mid-sized corporates, rural farmers, and consumers in retail banking. Axis Bank is also actively involved in some CSR activities, such as Axis Bank Foundation (a trust for philanthropic activities), and funding of other NGOs etc. Apart from operations in international domain, the bank consists of 8 wholly owned subsidiaries. Its vision specifies being the preferred financial destination for consumers through efficient technology and empowered employees. The company has 5 core values – namely Customer Centricity, Teamwork, Transparency, Ethics and Ownership.
Promoted in 1993, Axis Bank has 34% of its shares owned by its Promoters. A major 43% is FII owned while the rest 23% is for others. Post the appointment of Ms. Shikha Sharma as the MD and CEO of the company, many changes in the organizational structure have occurred. The initial vertical structure with executives at the top has now changed to an SBU based structure. Axis Bank has successfully initiated Employee Stock Options Scheme to increase employee participation and company growth.
In order to keep the employees motivated as well as learned, Axis Bank collaborates with guest speakers and b-schools to conduct workshops. Also, the culture is very open –
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