Management System Of Nestle

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INTRODUCTION Nestle is a Swiss company that deals with nutritional and health products, the headquarters in in the city of Vevey, Switzerland. It’s considered to be the largest food company in the world; they include products like baby good, coffee, bottled water, breakfast cereals, snacks. 29 of Nestle's brands have annual sales of over 1 billion CHF (about US$ 1.1 billion), including, Nescafe, Kit Kat, Nespresso, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestle has around 450 factories in 86 countries, and employs around 328,000 people all around the world. Nestle System Methodology and Objectives Nestlé’s aim is to be known as the leader in health sector. The company objective is that they want to build trust with the end user…show more content…
Weaknesses • Most of Its sells depend on a few selected brands, which can be a weakness if there is any sudden change in consumer behavior. • In countries like U.S and United Kingdom, major stores like Walmart and Tesco control fair share of the market, and they might want to avoid brand names like Nestle and use house hold names for more profit • The company is dependent on adverting to sell their products, which can lead to high marketing cost with indecisive return on investment Opportunities • Most people nowadays are too busy to cook food when they get home from a long day work shift. Prepackage food is the way to go for them. • Growing middle classes in countries like in India and china can create extensive markets for Nestle Threats • There is big pressure from dominant retailers like Wal-Mart to cut
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