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Management Theory Of Change Management

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Introduction
Change management has been studied and researched for years with many definitions; it has been defined by Moran and Brightman as “the process of continually renewing an organization’s direction, structure and capabilities to serve the ever-changing needs of external and internal customer.” (Moran and Brightman, 2001:111) It is clear that “management of change is complex, dynamic and challenging process.” (Mabey, 1993) Many theories, models and techniques have been created and aim to deliver maintainable change, but success is not guaranteed, as no model is perfect. A high demand still exists for change literature that will identify and create a perfect change management methodology, as the current rate of failure can be as high as 70%. (Balogen and Hope Hailey, 2004) In organizations where change has been successful, those who were responsible for the change management have clear, shared ideas and visions of exactly where they wanted to go and linked this closely to implementation strategies in order to achieve the results they needed. Change is always going to exist; there is always going to be change, regardless of industry, and it has become routine to expect change. Many organizations are often judged on their ability to handle this change effectively and efficiently, and since the creation and use of the World Wide Web the rate of change has increased dramatically. This essay will identify the various types of change, reasons for resistance, and models on

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