Introduction Michael O’Leary is the abrasive chief executive of Europe’s largest low-cost airline Ryanair . His dogged unrepentant style was a winning strategy for an upstart airline trying to establish itself. His obsession with cutting costs as well as trying to always put one over on the large national carriers is what makes him appear arrogant to most people. His press conferences are usually very theatrical; it is not unusual to see him dress up as any thing from the Pope to, a large Mobile Phone. O’Leary has brought Ryanair from nowhere to become the continents largest carrier, his no frills low cost service has helped make air travel affordable to most people. His unorthodox approach to business includes turning the usual …show more content…
He competed with the major airlines by providing a "no-frills" low-cost service. Flights were scheduled into regional airports, which offered lower landing and handling charges than larger established international airports. O 'Leary was Deputy Chief Executive of Ryanair between 1991 and 1994. In January 1994 he was promoted to chief executive of Ryanair. Before he became chief executive O 'Leary persuaded Ryan to cut him a secret financial deal, he would take home 25 per cent of any profits above £2m. By the end of 1996, he had banked £20m and when the airline floated on the Dublin Stock exchange and the NASDAQ Stock exchange in 1997, he was handed a 22 per cent stake in the airline. In 1998, flush with new capital, the airline placed a massive $2 billion order for 45 new Boeing 737-800 series aircraft. His thanks to Tony Ryan for his new found welth was to edge him out of the chairmanship soon afterwards. O’Leary always seemed to be one step ahead of the other European airlines and in 2000, with online booking initially said to be a small and unimportant part of the business, he could see that online booking contributed to the aim of cutting flight prices by selling direct to passengers and excluding the costs imposed by travel agents. Within its first year the website was handling three-quarters of all bookings, and today it is the only way anyone can book a Ryanair flight. Other cost cutting messures O’Leary has
Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair
Cathal Ryan and Declan Ryan have started Ryanair since 1985. For nearly a year, Ryanair had operated a 14-seat turboprop between Waterford and Gatwick Airport on the outskirts of London. The airline targeted low-fare segment market. It initiated service from London’s secondary airports. In terms of competition, Waterford and Gatwick didn’t pose any challenges.
Michael O Leary uses a centralized management style in the company which is also used a functional structure. The organisation structure of Ryanair is tall. As illustrated in my diagram Michael O Leary is the CEO of Ryanair and he deals directly with the chief financial officer, head of marketing, head of customer service, head of pilots union and all the other departments displayed in the structure. A functional structure is a structure that groups people in different departments or functions because they all share common skills or they can make use of the same resources. The members of these teams working in these different departments become very skilled and become more specialized within each function. My reason for choosing functional structure for Ryanair is that there no real hierarchy in the organisation, this improves the channels of communication and ensure there is no confusion. Michael O Leary makes the decisions in the firm and uses a very hands on approach in the business by dealing with other managers in the business on a day to day basis. If any problems are ever encountered Michael O Leary would deal with the problems internally. Staff within the company are also matched with their expertise and assigned to a certain group such as marketing, finance etc. A functional structure helps organisations to group tasks into functions to increase their effectiveness in which the company will be allowed to reach their company goals such as providing customers with cheap flights with excellent customer service. As Ryanair grows in size there may well be more departments added to the structure as there will be more employees and more roles and responsibilities to be
The strategic plan of Ryanair has been to establish itself as Europe’s leading low-fares airline.” Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” (www.ryanair.com)
Summary: Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. It started out a full service conventional airline, with two classes of seating and leasing three different types of aircraft. However, despite growth in the passenger volumes financial problems were of a growing concern.
This paper analyzes five great management theorists: F. W. Taylor, Max Weber, Mary Parker Follett, and Douglas McGregor. Each theorist will be compared by four management functions: planning, organizing, leading, and controlling as detailed in the textbook: The Essentials of Contemporary Management-Sixth Edition from Gareth Jones and Jennifer M. George. We begin by discussing commerce prior the industrial revolution and then we define the key management functions, followed by an examination of each theorist, applying a template of analysis and critique.
Ryanair, originally an Irish low-cost airline and established by the Ryan family in the year of 1984 starting off with only 25 members of staff. Replicating the American Southwest airline business model and then officially relaunched in the year 1990. It has vastly grown from being a single-aircraft family operation into one of the world’s top leading airlines. Now Ryanair has reached 11,458 employees. The airline carries over 131 million passengers per annum on over 2,000 flights daily, from 86 different routes, flying to more than 205 destinations in 33 countries.
The airline industry has always been a fiercely competitive sector. Since the invention of low-cost carriers, also known as no-frills or
Michael O’Leary, Ryanair’s charismatic boss and one of the most successful business man in the world. Starting from a single plane company, in about 30 years he has made Ryanair the largest airline in Europe. With turnover of €5 billion and a profit of €591.4 million in 2014 (Ryanair on top1000.). He achieved this through his masterful leadership and with an attractive business model with central focus on cheap costs. So how did Michael O’Leary
Ryanair is one of the most profitable low-cost and low-fare airlines in the world. Even though it was merely bankruptcy in 1991, it could stand up and become very successful by 1999. An issues was what led Ryanair to huge losses in 1991, how did it re-gain its position, and what lay ahead in the next century.
Set up in the year 1985 at a capital of 1 pound with a staff strength of 25, Ryanair is today the World’s favourite and most commonly used airline which operates more than 1,400 flights per day from 44 bases and 1100+ low fare routes across 27 countries, connecting 160 destinations. Ryanair operates a fleet of 250 new Boeing 737-800 aircraft and is expected to increase it by another 64 in 2 years. Ryanair currently has staff strength of more than 8,000 people. Its passenger base has been increasing
Ryanair is Europe’s largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines’ business model. Since then Ryanair has grown
Ryanair is an Irish airlines company set up by the Ryan family in 1985 with a share capital of just £1 and only 25 members of staff. Its first route was launched in July 1985 from Waterford in the southeast of Ireland to London Gatwick. The expansion of the company started in 1986, when the company obtained the permission to compete with the duopoly British Airways and Aer Lingus.
We will see how Ryanair was successful as world’s one of the most favoured low-fare airline and how did it apply each of this mix by putting in the
The main focus behind the development of management theory is the quest for good ways to make use of managerial means. Management theory evolves constantly with the continuous stream of new ideas that come from the attempts to transform theory into practice, and vice versa (Aguinaldo & Powell, 2002). Progression in management theory normal happen as key personnel discover great methods to accomplish the most important management responsibilities: planning, organiz-ing, leading, and controlling human and other managerial means. This paper will show how man-agement theory having to do with suitable management processes has emerge in modern times, and view the main aspects that have led to its prosperity.