Managerial Economics And Management Decisions By C. M. Birch

1702 Words7 Pages
Introduction According to Managerial Economics and Management Decisions by C. M. Birch, Managerial Economics deals with understanding both internal and external factors within Micro- and Macro-economics. A company must be aware of not only their own sustainable capabilities, but also perform environmental scans to detect competitors and economic conditions. In the case of Samsung, many of these global factors played a substantial role in deciding the survivability rate of the company from succeeding or declaring bankruptcy. This paper will serve as a means to understand Samsung’s corporate orientation such as culture, strategy, structure, organizational leadership, ethical programs, and associated risks. In addition, to analyzing past decisions and identify new strategies to improve Samsung’s corporate function. The South Korean giant, Samsung, is known as a renowned manufacturer for a multitude of high quality products, ranging from home appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment-based appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a variety of differentiated segments. Their ability to produce additional products such as memory processors, graphic cards, and more, has also led them to become suppliers for many companies including other competitors such as Apple and Sony, leading to their overall sustainability. With the introduction of their new CEO Yun Jong Yong in 1996, Yong
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