Managerial Economics Starbucks Case Study

The Starbucks Corporation is an international coffee company that was founded in Seattle, Washington (Starbucks.com). With 19,435 stores in 58 countries, it is the largest coffeehouse chain company in the world; Starbucks sells a variety of hot and cold drinks. These include espresso

Starbucks Coffee Company, which is commonly known as Starbucks or Starbucks Corporation, is the dominant world-leading roaster as well as retailer of specialty coffee in the 21st century. Until now, it has over 20,000 stores in the world, which shows a huge number difference between Starbucks and the following competitor - Dunkin’ Donuts, which has just around 10,000 stores (Statista, 2014). The annual revenue of Starbucks skyrocketed in comparison with the last past decades in 2014, reaching around 16.45 billion profits U.S. dollars (Statista, 2014). Starbucks roasts its specialty Arabica coffee beans and retails a selection of beverage products, consisting of fresh brewed coffees, hot and cold espresso beverages, non-coffee blended beverages. In addition, it sells food items such as sandwich or muffin, along with beverage-related equipment. Starbucks main strategies for publicizing business depend on a combination with company-owned and licensed stores as well as joint venture to expand across the globe with its local partners. For the most part, Starbucks applies the same basic collection of products and customizes few additional products depending on customer’s preferences from different countries.

Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and

Starbucks Corporation is an American company that specializes in coffee and is also a coffee house chain. Products include coffees, teas, cold drinks, and pastries. The establishments are very popular to drink coffee, socialize, and work. Starbucks has been the most popular coffee chain in the United States, it now has over 20,000 stores around the world. Starbucks’ history starts in 1971 in Seattle, Washington when three colleagues decided to sell high quality coffee beans. The company only sold coffee beans until 1983 when they added an espresso bar to their store after their CEO went to Italy to explore the coffee industry (Company Information). In 1992, the company went public and Starbucks started expanding all over the United States. The staffing structure of Starbucks is a very basic structure consisted of a board who makes policies and then executives who enforce policies and oversee the company. District managers oversee stores in specific regions who report to executives. In each store, there are managers who run the store and underneath them other managers who supervise employees who make the coffee, baristas.

Starbucks was founded in 1985, it is one of the most successful coffee shop company in the global coffee market, with over 16,000 locations in 50 countries(Starbucks Annual Report, 2009). Starbucks’s core product is quality brewed coffee, along with coffee beans, tea, blended beverages, and a variety of food through Starbucks retail stores (Starbucks Annual Report, 2009). In 1998, Starbucks opened its first UK store in London. Starbucks has been expanding rapidly, with over 600 locations opened by 2009( Starbucks Annual Report, 2009).

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality

Starbucks was founded in 1985 and is a global leader in premium coffee with locations in 68 countries. The company 's stock is traded on the NASDAQ under the symbol "SBUX". They sell packaged coffee and tea, as well as handmade beverages that include coffee and tea. In addition to coffee beverages, they sell pre-packaged food items such as sandwiches and snacks. Their products are not only sold in their own stores, but also in grocery stores. Along with the flagship brand, Starbucks has additional brands: "Teavana, Tazo, Seattle 's Best Coffee, Evolution Fresh, La Boulange and Ethos" (Starbucks Annual Report, 2015, p. 2).

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971. It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South Korea (as of Jan 8, 2016).

In addition, the operation management of Starbucks in regards of decision making is one of the main advantage for the company that help them to hide or reduce the effect of cost management, the main focus of the operation management in Starbucks is to gain the loyalty of their potential consumers that are ready to buy the high quality products without the concern of their high prices as it is compare to the other products in the market place. Also, the company promises their loyal consumers to provide high quality products no matter what and it is the only reason that the company has maintain to overcome the effects of the crisis that they had face in the last few years (Wisner, et al., 2015).

In 1981 the director of marketing of Starbucks Howard Schultz traveled to Milan Italy, there he was amazed by the café that existed on every street corner of the city. When Schultz came back to the United States he was determine to turn Starbucks, which was just a coffee bean retailer at the time, into a café. The owners of Starbucks at the time didn’t buy into the idea so Schultz branched out, and would later make enough money from his idea to buy Starbucks from is former boss and turn Starbucks into what it is today. Today Starbucks is one of the most successful companies in the world, with over 21,366 stores worldwide. They buy coffee beans from all over the world, transport them, process them and get them to their store by some of the most sophisticated, and efficient logistics procedures.

These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better.

“We are not in the coffee business, serving people. We are in the people business, serving coffee”, Howard Schultz’s philosophy has shaped and continues shape Starbucks, the world’s number one specialty coffee retailer with over 21,000 outlets in more than 65 countries nowadays (Starbucks, 2011). Starbucks was founded in 1971 and Howard Schultz joined Starbucks in 1982. In 1987, Howard acquired Starbucks and changed the name to Starbucks Corporation.

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

Starbucks is an American coffee company and coffeehouse chain which founded in Seattle and Washington from 1971, Starbucks already operated more than 20000 locations worldwide. (Starbucks Coffee Company, 2016) As one of the bestselling coffeehouse chain, Starbucks need to find a long term corporation supplier to provide coffee beans. Costa Rican coffee beans are considered among the best in the world. (Kummer, 2003)