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Managing A Business Involves Making Decision

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Managing a business involves making decision within various aspects of the company, such as finance, R &D, marketing, and production. Each of these decision is critical to both the long-term, and short term success of the company. As team Erie learned in the Capsim simulator, one of the most challenging times in an organization, is often at the creation and management of a new product that has been introduced into the marketplace. Who is the Customer When creating a new product, the company must first decide who is the customer that this product is met to appeal to, and who the marketing will be directed towards. In the case of Erie, being successful in the technology industry requires knowing exactly what your customer is demanding, and being able to keep up with their changing demands. One thing learned is that a customers demand is tied to their needs, and desire for a product, and not necessarily the price, and that lowering the price will not alter a customers perception of their need/desire for your specific product (Johnston,2016). Therefore, it is important to understand those needs and desires of the market, and not just what the customer is willing to pay for a product. As a company, Erie was able to under stand their customers needs, and continued to show responsible, and manageable growth. In round five the company posted profits of $5,282,416, and showed positive gains for the shareholders, by increasing the stock price by $2.78. Overall, this was a

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