This article represents a focus group type of qualitative research. According to Qualitative Research Consultants Association (2015), in focus group qualitative research, a group of individuals who share a need, life circumstance, or habit relevant to the research issue(s) at hand are led in a discussion by a modulator. The focus group discussions often include between two to ten respondents, and are often held face to face. They can also be conducted remotely through videoconferencing, teleconferencing, or
Focus groups provide a rich and detail source of information. The purpose is to discover how they feel about a product, concept, idea or organisation. The views of one person may become the stimulus for another’s ideas or may start a useful discussion. People tend to be encouraged to talk when they realise that others have similar experiences and attitudes.
Focus group: a small interview of people who are brought together to discuss a particular topic.
Participants will be welcomed by the moderator. They will be asked to provide their completed consent form, sign the attendance sheet, and create a name tag.
Proposed research methods are focus group and internet survey. The focus group method would enable researchers to collect multiple opinion about influence factors from candidates. On the other hand, the internet survey method could reach a large group of respondents cost-effectively and would be especially suitable to young adults as they spends the most time
Focus groups can be an excellent way to collect data and be able to identify if the interventions have an effect on the clients (Stringer, 2007). I’m interested
The focus group (a less formal forum) included a medical doctor, two residents, two community members, two family members of the residents, nurses, director of nursing, the administrator, a member of the board of the directors, an IT specialist and human resource personnel. A focus group is a specialized group interview in which group members are not told exactly what the interviewer wants to
Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper & Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation.
In order to gather a lot of data, a focus group is recommended. According to Howitt D. (2013), an optimal focus group consists of six to ten participants (Howitt, 2013; Morgan, 1997). The fact that an experienced interviewer conducted the interview led to good control and desired data(Morgan, 1996). Furthermore, a thematic analysis provided a systematic overview of the results.
The focus group interviews were located in a classroom in Rowland Hall, on the campus of the University of California, Irvine. There were four students and a moderator in an empty classroom. They were strategically placed in a circle, so the participants could all see each other. The students being seated in a circle made it the prime environment for open dialogue. This particular classroom was chosen because it was convenient to all the participants in the study due to its proximity to the classes on campus. The classroom was very quiet and there were no interruptions while the focus group interviews were in session. The time was not shown so the participants could not be distracted and they can focus on the questions being asked. The only
Focus group is a group interview. The group is made up of people with the same characteristics and ask them questions about something or someone. The response they give will be recorded and use as reference when making a decision.
Focus groups are a popular method used to capture views and opinions for qualitative research.
Jemma, the researcher and focus group moderator, has structured the discussion in the following way: to start with, Jemma provides a frame of reference for the focus group referring to the aim of her research, and summarizes the pre-formulated research questions that serve as openings to obtain such feedback (Nel, Romm, & Tlale, 2015). Focus groups are seen as providing a unique data source, and tend to emphasise their value in exploring participants’ knowledge and experiences and in helping to understand not only what people think, but also why they think the way they do (Greenwood, Ellmers, & Holley, 2014).
The focus group is the mostly widely used in qualitative tools. A focus group discussion is to collect data through a group (8 to 10 participants) interaction and a moderator. The main objective of a focus group is to get in depth answers of consumers, and understand consumer attitudes and behavior on its products (Warren, C. A. B., & Karner, T. X., 2010). The group participants are selected carefully and discussions based on their experiences and views. In addition, researchers or clients can use one –way mirrors to observe participants’ opinions and behaviors. Moreover,
Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information.